Jordan Bohannon playing for Iowa.

On Sunday, the Wall Street Journal published a piece about the hottest piece of swag at the 2019 NCAA Tournament. It wasn’t a t-shirt. It wasn’t an autographed hat either. It wasn’t even anything to do with Zion Williamson.

It was a rug. Specifically, a rug on the floor of every team locker room during the tournament. The black mat with March Madness written across it isn’t anything special, but it seemed to go missing in multiple locker rooms after the coaches and players had vacated.

At least one stolen mat’s perpetrator identified themselves right away. Jordan Bohannon, a junior guard for the Iowa Hawkeyes, responded to a WSJ tweet about the story with a photo of his appropriated mat and a warning to the NCAA if they come looking for it.

‘Give us the ability to make money off our own name and we’ll give you your rug back. You have 24 hours, @NCAA.” A tongue in cheek blackmail attempt for sure, but also, a fair critique about the fact that Bohannon and his teammates probably just generated millions of dollars for the NCAA and their school and will see a mere pittance of that value returned to them.

Even if all he was able to take from the tournament was the rug, well, at least it really ties the room together.

You had to figure the NCAA would respond in one of two ways. They would ignore it because it’s easier for them to ignore their own hypocrisy whenever possible. Or they would bring down a hammer on Bohannon over a dumb issue simply because they could. When Jordan issued an apology that evening, it appeared that they’d decided to go for the latter.

“After much deliberation, the [NCAA] has agreed with the [University of Iowa] the rug can stay in Iowa City as long as I issue a mea culpa. With that, I am sorry for my actions. No one is denying the incredible opportunities the NCAA provides for athletes like myself. I am forever grateful.”

So what, exactly, happened?

The Washington Post’s Ben Strauss, with a little prodding from Jay Bilas, decided to find out. He spoke with Bohannon, who told him that his apology was the result of a conversation between the NCAA and Iowa’s athletic department, a conversation that ended with Jordan being told to say it was a joke, which it was not.

And if you didn’t already think the adults in the room were dumb, they made it even dumber.

Bohannon decided to remain a little sarcastic in his apology, which then prompted Iowa to issue a clarification of their own to appease the NCAA. Matt Weitzel, Iowa’s associate director of athletic communications, also emailed WaPo to explain their feelings further.

“We consulted Jordan and gave him some suggestions on another tweet to bring this to closure, not to ‘walk-back.’ . . . We were never told by the NCAA that they were going to look into the incident if he didn’t address it. . . . Ultimately, it was his decision on the context of his last tweet. It is possible Jordan may have been confused and thought the NCAA was giving him direction.”

The way Bohannon put it (as per Strauss) was “The university deemed it necessary that he send a follow-up tweet. They said he couldn’t leave the tweet hanging there.”

Just in case it wasn’t clear that Bohannon wasn’t actually sorry, his Twitter feed in the days since makes it abundantly clear. He cheekily called out former teammate Frank Kaminsky over some memorabilia he took during Wisconsin’s Final Four run (Jordan’s brothers, Jason and Zach, both played for UW).

He also retweeted Jay Bilas’ defense of Bohannan’s initial argument as well as other people talking about the inequalities in college basketball and the debate he’s boosted.

“It’s a slippery slope going down the road of paying athletes, but you should have control of your name, image, and likeness,” Jordan Bohannon said. “I can’t take money if I talk to a camp of little kids playing basketball. Or [if] there are people wearing my jersey around campus, I don’t have the right to profit off of it. It’s crazy.”

He added: “Social media is a powerful tool. I feel like I kind of used the platform and I have opinions and definitely, I raised the conversation. Just look at how many people wrote about it.”

Regardless of what the NCAA and Iowa might prefer, they’re going to keep writing about it, too.


About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to