On Thursday, NBC Sports announced a surprising addition to its 2024 Summer Olympics coverage – several Sesame Street Muppets.
Per a release, Sesame Street and NBC are teaming up to include Elmo, Cookie Monster, Abby Cadabby, and Tango in various parts of coverage from Paris across both social media and broadcast.
Here’s more from the release.
Elmo, Cookie Monster, Abby Cadabby, and Tango will be featured in activations across Sesame Street’s social media platforms leading into and during the Games, including the U.S. Olympic Team Trials and the Opening Ceremonies of the Olympic and Paralympic Games.
The pre-Games activations will feature beloved Sesame Street muppets in bespoke illustrations detailing their hot air balloon journey from Sesame Street across the Atlantic Ocean to Paris. Following their arrival in Paris, NBCU will incorporate the Sesame team into its comprehensive social and broadcast coverage surrounding the Games.
Cookie Monster also appeared today, Thursday morning, to promote the Olympics.
Adding several Muppets to Olympics coverage is undoubtedly an out-of-the-box decision by NBC. But hey, it seems inoffensive enough, and it’s not as if Elmo will be calling the 100-meter dash in primetime.
