With Always Dreaming winning the Kentucky Derby, NBC saw a 10.5 overnight rating for the Run for the Roses. That’s the 2nd-highest overnight rating for the Derby dating back to 1992 and according to Sports Media Watch, it only trails the 2015 race which was won by American Pharoah. That year, NBC saw a 10.9 overnight number.
The latest
- AA Podcast: Curt Menefee on ‘Fox NFL Sunday,’ UFL, interviewing Eric Adams, and more
- Garrett and Nicole McNamara cherish authenticity of ‘100 Foot Wave’
- Mike Breen: Diminishing access to NBA players ‘hurts’ broadcasts, fan experience
- Rece Davis, Pete Thamel do some journalistic gatekeeping on Pablo Torre’s UNC-Bill Belichick reporting
The top markets for the race portion of the telecast (6:30 – 7:15 p.m. ET) were as follows:
- Louisville — 39.0/65
- Ft. Myers — 21.3/39
- Cincinnati — 18.8/37
- Buffalo — 17.9/31
- Knoxville — 17.0/28
- Dayton — 16.2/29
- Pittsburgh — 15.5/30
- Cleveland 15.1/29
- Richmond 15.0/29
- West Palm Beach 14.8
So with NBC promoting the Kentucky Derby not just on its sports platforms, but on the Today show and other non-sports networks, it was able to raise some interest and bring viewers back to the race this year. It’s all part of NBC’s “Big Event” strategy to surround the Derby with as much promotion as possible. We’ve seen it on the Super Bowl and the Olympics and it’s brought NBC some success with increased viewership.
And NBC is hoping that it can bring the ratings momentum to the Preakness Stakes, the second leg of the Triple Crown on May 20.