On a busy sports weekend, ABC drew a very strong audience for Warriors-Lakers on Sunday.
The Lakers’ 113-105 win averaged 3.95 million viewers on ABC, good for the best non-Christmas regular season NBA viewership since the same matchup in February of 2019.
Strong viewership for Warriors vs. Lakers on @ABCNetwork!
More: https://t.co/QTwJcYDY1q pic.twitter.com/JDTFGTqhsw
— ESPN PR (@ESPNPR) March 7, 2023
Additionally, Suns-Mavericks earlier on Sunday averaged 2.81 million viewers on ABC, which ESPN announced as the most-watched early in a Sunday ABC window in eight years. On Sunday night, the Knicks’ double OT win over the Celtics averaged 2.15 million viewers on ESPN, the network’s most-watched NBA game of the season.
Given the sheer amount of NBA games each season on TNT, ABC, and ESPN, hitting a mark like this is impressive, especially considering that last month’s All-Star Game drew record-low viewership.