Despite criticism, Jayson Tatum understands media’s role perfectly

Shortly after dismissing the talk of the Boston Celtics being a “superteam,” Jayson Tatum offered a more nuanced perspective on how the media portrays his overall game.

His initial comments might have been interpreted as media criticism for pushing a particular narrative. However, when asked if he feels his abilities are undervalued, Tatum’s thoughtful response revealed his genuine thoughts.

After a moment of contemplation, a chuckle, and a quick wipe of his face, the Celtics star delivered a well-considered answer.

“I respect you guys’ job. I respect the guys on TV,” he said. “I don’t always agree with the things that they say, but, you know, when they’re fair and take emotion out of it — whatever way they’re leaning towards — I respect it. I understand what the media has brought to our game: more eyes and more attention, and how everyone has benefited from that. So, I wouldn’t say I take it as disrespect, right? Like I said, I don’t always agree with what they say. And maybe I feel like they’re not watching everything else that I’m doing, but that’s not my job to focus on that — give it any attention.

“My job is to be the best player that I can be for our team on any given night. Yeah, I’d love to make every shot I take. I know I can shoot better, and I will. But, at this time of the season, as long as we win and we’re trending in the right direction, I know me scoring will come. I’ve done that plenty and plenty of times. I just try to impact the games in other ways and just dominate it. Dominate the game and not be defined as just a scorer.”

Jayson Tatum with a very thoughtful answer on whether the media disrespects his all-around game:

“I respect your guys’ job, I respect the guys on TV… I understand what the media has brought to our game — more eyes, more attention, and how everybody has benefited from that.” pic.twitter.com/cEBBFz0lE7

— Noa Dalzell 🏀 (@NoaDalzellNBA) May 12, 2024

You’d have to be naive to think the modern-day athlete doesn’t hear or see the narratives perpetuated about them in the media. At the same time, Tatum isn’t sitting there and listening to see what Stephen A. Smith says about him on First Take. Some use the noise as fuel, others tune it out. We know Tatum’s aware of some of the broader themes, those taking aim at his ability as an all-around player and his scoring ability when the lights shine brightest.

We know that some athletes won’t stand for what’s said about them, and while Tatum doesn’t necessarily agree with everything written or said about him, he doesn’t view it as disrespectful. That’s not to say that he views negative commentary as a positive reflection on himself, but he understands the media’s role in orchestrating the NBA’s product—and for that, he showed appreciation.

This has to be one of the more insightful answers from an athlete regarding their relationship with the media. It’s not as prickly as perceived, but it’s also not sunshine, rainbows, or flowers. Tatum walks a fine line — acknowledging the media’s voice while staying focused on his purpose – winning basketball games and proving his doubters wrong. And that, perhaps, is the truest sign of a maturing star.

[Noa Dalzell on X]