NBA.com didn't exactly do a hard sell in its preview of the NBA Cup semifinal between the Rockets and Thunder. Photo Credit: Kyle Terada-Imagn Images Dec 14, 2024; Las Vegas, Nevada, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) shoots against Houston Rockets center Steven Adams (12) during the first quarter in a semifinal of the 2024 Emirates NBA Cup at T-Mobile Arena. Mandatory Credit: Kyle Terada-Imagn Images

If you’re a friend of the person who wrote the article that ran on NBA.com article previewing Saturday night’s NBA Cup semifinal between the Houston Rockets and Oklahoma City Thunder, we can safely assume that you’re familiar with brutal honesty.

The Thunder defeated the Rockets on Saturday night and will represent the Western Conference in the NBA Cup Final against the Milwaukee Bucks. To put it mildly, the preview wasn’t exactly a hard sell of the Rockets vs. Thunder matchup.

“Houston Rockets vs. Oklahoma City Thunder may not have been the marquee NBA Cup semifinal the league was hoping for, but it might just be the best window into the future of the Western Conference,” was how the preview article began.

While the article has since been edited, Bobby Howard of the Schooner Pod shared a screengrab of the preview on X (formerly Twitter) along with some sage wisdom.

“Free marketing advice to the NBA: don’t trash the very product you are trying to sell in your lead sentence for your game preview,” Howard wrote.

Of note, the article’s writer does not write for the NBA or NBA.com. It was a wire article later autopublished by NBA.com, among other sites.

[NBA.com, Bobby Howard on X]

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