Bill Simmons in disbelief A screengrab of Spotify/The Ringer’s Bill Simmons in disbelief after the Boston Celtics lost Game 7 of the Eastern Conference Finals to the Miami Heat has gone viral on social media.

Bill Simmons has found a lot of success as a sportswriter, podcaster, author, and CEO.

As a breaking news insider, well, he’s still a work in progress.

Simmons is taking plenty of heat on Friday after spending more than a week proclaiming that the Phoenix Suns were going to promote assistant coach Kevin Young to head coach, claiming that any talk around people like Nick Nurse, Doc Rivers, and Frank Vogel was merely conjecture or smokescreens. On Friday, the Suns hired Vogel, giving the former Los Angeles Lakers coach a massive five-year, $31 million deal that seems to imply they really wanted him.

Womp, womp.

“Can I tell you who’s going to get the Suns job?” Simmons asked Kevin O’Conner on the May 24 episode of The Bill Simmons Podcast. “It’s gonna be Kevin Young.”

On the May 28th episode, Simmons continued to double down on his inside info, scoffing at those who don’t want to believe him.

“They didn’t jump on my Suns-Kevin Young thing,” Simmons said. “He’s getting the Suns job. That’s what I keep telling people on the podcast. He’s getting the job. It’s gonna be Kevin Young – he will be the next Suns’ coach. But don’t listen to me.”

The Ringer CEO later tripled down during a discussion with his dad on the May 30 episode, calling reports linking Phoenix to Nick Nurse “erroneous” before saying “Phoenix already has their coach, they’re going with Kevin Young.”

Friday, the Vogel news dropped and Simmons was quick to publicly hold himself accountable. But there, he claimed that he was correct in saying it “was Kevin Young for a couple weeks” but new Suns owner Mat Ishbia “decided he wanted someone splashier and more experienced and shifted gears.”

Unfortunately for Bill, not too many people were willing to give him the benefit of the doubt, especially when he had been so adamant that the decision was done.

It’s not impossible that Simmons is right in his claim that there was a decision made on Young and then it changed. But even if that’s the case, it’s a good reminder that insiders like Adrian Wojnarowski and Ian Rapoport know how to couch the information they’re getting correctly to avoid just this, even if their source is telling them its a “done deal.”

As far as credibility in the insider realm goes, Simmons currently finds himself in the Dan Patrick Zone. There, he’s bound to get a few things right. But be careful when he reaches for the moon, because there’s a reason these media figures are known for other things than being news breakers.

Simmons said it himself, “he will be the next Suns’ coach…But don’t listen to me.”

[The Big LeadBill Simmons, Basketball Network]

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to