This Week in Baseball is coming back.
MLB announced Wednesday that it’s reviving the iconic TWIB franchise as a short-form weekly series, with new episodes dropping every Friday at noon ET on the @MLB account on X starting April 3. The series will run through the 2026 postseason and is being produced by MLB Studios and MLB Network.
The original show launched on April 1, 1977 — exactly 49 years ago to the day of this announcement — as a weekly 30-minute highlights program designed to bring the national game to local markets. Hall of Fame announcer Mel Allen served as its long-running host, and the show became one of the more recognizable franchises in sports television, growing into a weekly ritual for a generation of baseball fans before it ran until 1998. It was revived from 2000-11 and has been dormant since.
The new version — hosted by multimedia content creator Kait Maniscalco — is built around a shorter format designed for social media, but MLB says it will retain the elements that made the original memorable alongside highlights from the previous week, player profiles, historical flashbacks, and bloopers.
“For a generation of fans, ‘TWIB’ is etched in their minds and hearts,” said MLB executive vice president of media and business development Kenny Gersh in a statement. “The music, the highlights, and the positioning of the game’s stars were groundbreaking in many respects. Our goal is to deliver a show that pairs the vibe and signature style of the original franchise with a modernized format designed for today’s younger, social media-savvy generation.”
The series stems from a recently renewed partnership between MLB and X.
“Bringing back ‘This Week in Baseball’ as an X Original seamlessly bridges baseball’s rich heritage with today’s biggest platform for sports fandom and real-time conversation,” said X global head of content partnerships Mitchell Smith. “We’re thrilled to team back up with MLB and empower them with the creative freedom to deliver fresh, engaging content that lets longtime fans relive the nostalgia, and new generations discover the excitement of the game.”
The first episode drops this Friday at noon ET on @MLB.
About Sam Neumann
Since the beginning of 2023, Sam has been a staff writer for Awful Announcing and The Comeback. A 2021 graduate of Temple University, Sam is a Charlotte native, who currently calls Greenville, South Carolina his home. He also has a love/hate relationship with the New York Mets and Jets.