NESN large scorebug with large Vanguard ad

NESN has unveiled a new scorebug for its Red Sox coverage, and its size is already receiving mixed reviews.

There is no question that NESN needed to update its graphics. The last time it even tweaked them was in 2020, and the network has used the same design structure since 2017.

The newest NESN scorebug is certainly more modern than its predecessor. This new graphic finally features more than one background color.

But the size of the bug, and especially the size of the sponsor, has resulted in the biggest negative reactions.

Bigger scorebugs have become more popular in recent years. Fox’s college basketball bug is similarly massive, with the network citing increased mobile viewing as the reason for the larger design.

If NESN isn’t prioritizing mobile viewing, improving the bug should be an easy fix. The complaints aren’t about the actual design, just the size. Making the bug, along with the sponsor element, slightly smaller would make this a very good and modern graphic.

NESN also partially owns and operates the Pirates’ regional sports network, SportsNet Pittsburgh. The networks initially shared a scorebug, but the Pirates changed theirs midway through last season. With the Pirates on national television against the Mets today and off tomorrow, we’ll have to wait until Saturday to see whether that channel will also make the change.

About Manny Soloway

Manny Soloway is a Iowa based writer focusing on TV ratings. He is also the founder of the TV Media Blog substack.