Major League Baseball is all-in on growing the game, and just as importantly, meeting fans where they actually are.
That’s why MLB is teaming up with Jomboy Media.
On Tuesday, it was announced that MLB has purchased an undisclosed stake in Jomboy Media through a strategic partnership that will weave Jomboy’s content throughout the league’s digital platforms. This collaboration means you’ll see Jomboy’s presence front and center at MLB’s marquee events, like the All-Star Game and Home Run Derby.
MLB and Jomboy will also collaborate on “Warehouse Games,” Jomboy’s backyard-style hybrid series that’s been gaining steam and has nearly 400 million views total and a 63% jump in the first quarter of 2025 alone, per Deadline.
Before this MLB deal, Jomboy had already secured a deal to air Warehouse Games on Bally Sports (now FanDuel Sports Network) and its app, starting in June 2024. That includes matchups with Jomboy personalities, guest stars, and interviews with MLB players and managers from their other content.
Jomboy is also gaining access to MLB’s intellectual property, including team logos, branding, and other assets, which it will utilize for new apparel, home goods, and merchandise sold directly on their site and other outlets.
Why is MLB so eager to partner with Jomboy?
Well, it’s one of the great success stories of the modern digital media age. What started as Jimmy “Jomboy” O’Brien detailing the Houston Astros’ 2017 cheating scandal has now grown into a full-fledged outlet that spans social media, podcasts, and video.
And a lot of it has to do with O’Brien himself, who has built a massive following.
He’s become known for his viral play breakdowns and distinctive voiceovers. In 2024 alone, Jomboy Media tallied 93 million social media interactions and boasts over 2.1 million YouTube subscribers. Their podcasts, like Talkin’ Baseball and Talkin’ Yanks, regularly dominate the baseball podcast charts. They also have two podcasts that joined The Dan Patrick Podcast Network.
“I continue to be amazed by what our community enables us to do through their endless support,” O’Brien said in a statement via Deadline. “When we started talking about baseball on the internet, it was just a fun hobby. Our community is the reason we’ve been able to turn this from ‘just a hobby’ into something bigger than we ever could’ve imagined.”
“We have long admired the passionate fandom of Jimmy O’Brien and his unique ability to connect with baseball fans,” said Noah Garden, MLB Deputy Commissioner, Business and Media. “This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow. We are looking forward to bringing baseball fans more entertaining content to help further expand baseball’s online presence and deepen the connection between our sport and its fans.”
Financial details were not made readily available at the time of the announcement.
