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Ratings News and Notes
- There were mixed results for the return of TNT NBA Thursday on Mar. 30, which had taken a 2-week break due to NCAA March Madness. In the early tilt, Chicago Bulls’ 99-93 win over the Cleveland Cavaliers (2.01 million viewers) was up 86 percent from the year-ago early Thursday game from Mar. 31, 2016, Chicago-Houston (1.08 million). In the nightcap, however, Portland Trail Blazers’ 117-107 win over the Houston Rockets (1.37 million) was down 22 percent from the year-ago’s L.A. Clippers-Oklahoma City (1.76 million).
- The Golden State Warriors continue to be the NBA’s current top ratings draw. Their 113-106 victory in Houston over the Rockets on NBA TV on Tuesday, Mar. 28 drew 748,000 viewers. Thru Apr. 2, this marks as the NBA TV’s most-watched telecast of the 2016-17 season to-date, surpassing the previous top mark of 627,000 viewers by the Nov. 25, 2016 Warriors-Lakers game.
- There were three tournaments on Golf Channel from Mar. 30-Apr. 2.
- The controversy and uproar over the rules infraction committed by LPGA golfer Lexi Thompson during Apr. 1st’s third round but penalized for it during the final round of the ANA Inspiration on Apr. 2, which was alerted to the sport’s officials by a television viewer, helped draw additional attention to the tournament. Live coverage of the four rounds from Mar. 30-Apr. 2 averaged 319,000 viewers and 52,000 adults 18-49, up one-fifth and one-third, respectively, from last year’s ANA (265,000 viewers/39,000 adults 18-49 on Mar. 31-Apr. 3, 2016). As for the Apr. 2nd final round itself, it marked significant increases of 38 percent in total viewers (551,000 vs. 398,000) and a whopping 189 percent in adults 18-49 (110,000 vs. 38,000) from the year-ago final round on Apr. 3, 2016.
- There was a slight viewer decline from last year for the live four-round coverage of the PGA Tour’s Shell Houston Open from Mar. 30-Apr. 2 — down 8 percent in total viewers (657,000 vs. 712,000). As a positive, it grew 2 percent among adults 18-49 (107,000 vs. 105,000).
- Live coverage of the Champions Tour’s Mississippi Gulf Resort Classic from Mar. 31-Apr. 2 averaged 218,000 viewers and 41,000 adults 18-49; +9 percent and -7 percent, respectively, from the 2016 tournament on the year-ago weekend.
NBA on TNT
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NBA TV Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBA TV is up +53 percent (205,000 vs. 134,000) from one week earlier and down -6 percent (205,000 vs. 219,000) from the same week one year ago (March 28-April 3, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBA TV is up +35 percent (66,000 vs. 49,000) from one week earlier and down -6 percent (66,000 vs. 72,000) from the same week one year ago (March 28-April 3, 2016).
Viewership averages for the following daily NBA-TV programs of the week:
- “10 Before Tip (live)” (Mar. 27-31): 32,000 viewers (14,000 adults 18-49)
- “The Starters” (Mar. 27-31): 58,000 viewers (29,000 adults 18-49)
- “NBA Gametime Live” (Mar. 27, 29-31 & Apr. 1-2): 65,000 viewers (31,000 adults 18-49)
Golf Channel Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Golf Channel is up +57 percent (188,000 vs. 120,000) from one week earlier and up +2 percent (188,000 vs. 184,000) from the same week one year ago (March 28-April 3, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Golf Channel is up +1 percent (141,000 vs. 140,000) from one week earlier and down -6 percent (141,000 vs. 150,000) from the same week one year ago (March 28-April 3, 2016).
Viewership averages for the following daily Golf Channel programs of the week:
- “The Morning Drive” (Mar. 27-Apr. 2 7 a.m.): 31,000 viewers (7,000 adults 18-49)
- “The Morning Drive” (Mar. 27-Apr. 1 8 a.m.): 36,000 viewers (11,000 adults 18-49)
- “The Morning Drive” (Mar. 27-Apr. 1 9 a.m.): 40,000 viewers (10,000 adults 18-49)
- “The Morning Drive” (Mar. 27-29 & Apr. 1 10 a.m.): 40,000 viewers (14,000 adults 18-49)
MLB Network Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), MLB Network is down -73 percent (128,000 vs. 476,000) from one week earlier and up +6 percent (128,000 vs. 121,000) from the same week one year ago (March 28-April 3, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), MLB Network is down -60 percent (72,000 vs. 181,000) from one week earlier and down -9 percent (72,000 vs. 79,000) from the same week one year ago (March 28-April 3, 2016).
Viewership averages for the following MLB Network programs of the week:
- “High Heat” (Mar. 27-31 12 p.m.): 30,000 (9,000 adults 18-49)
- “Intentional Talk” (Mar. 27-29): 77,000 (29,000 adults 18-49)
- “MLB Tonight” (Mar. 27-Apr. 2): 97,000 (30,000 adults 18-49)
NFL Network Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NFL Network is up +3 percent (79,000 vs. 77,000) from one week earlier and down -22 percent (79,000 vs. 101,000) from the same week one year ago (March 28-April 3, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NFL Network is down -4 percent (54,000 vs. 56,000) from one week earlier and down -17 percent (54,000 vs. 65,000) from the same week one year ago (March 28-April 3, 2016).
Viewership averages for the following daily NFL Network programs of the week:
- “Good Morning Football” (Mar. 27-31 7 a.m.): 42,000 (21,000 adults 18-49)
- “NFL Total Access” (Mar. 27-31 7 p.m.): 106,000 (50,000 adults 18-49)
- “NFL Total Access” (Mar. 27-Apr. 1 11 p.m.): 60,000 (27,000 adults 18-49)
Tennis Channel Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Tennis Channel is up +17 percent (74,000 vs. 63,000) from one week earlier.
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Tennis Channel is up +4 percent (50,000 vs. 48,000) from one week earlier.
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WWE Raw
Monday, March 27, 2017 on USA Network
8-9 p.m.: 1.91 household rating, 3.257 million total viewers and 1.501 million adults 18-49
+3 from 3.168 million total viewers and +2% from 1.479 million adults 18-49 on 3/20/17
-15% from 3.818 million total viewers and -12% from 1.709 million adults 18-49 on 3/28/16
9-10 p.m.: 2.02 household rating, 3.431 million total viewers and 1.573 million adults 18-49
+10% from 3.121 million total viewers and +9% from 1.448 million adults 18-49 on 3/20/17
-11% from 3.845 million total viewers and -9% from 1.722 million adults 18-49 on 3/28/16
10-11:12 p.m.: 1.92 household rating, 3.202 million total viewers and 1.463 million adults 18-49
+12% from 2.870 million total viewers and +13% from 1.294 million adults 18-49 on 3/20/17
-12% from 3.629 million total viewers and -14% from 1.700 million adults 18-49 on 3/28/16
Reruns on NBC Universo
Fri. Mar. 31 8-11 p.m.: 89,000 total viewers (46,000 adults 18-49)
Late Fri. Mar. 31/Early Sat. Apr. 1 12-3 a.m.: 23,000 total viewers (12,000 adults 18-49)
WWE SmackDown
Tuesday, March 28, 2017 on USA
8-10 p.m.: 1.60 household rating, 2.701 million total viewers and 1.100 million adults 18-49
+2% from 2.650 million total viewers and -2% from 1.118 million adults 18-49 on USA 3/21/17
+16% from 2.328 million total viewers and +25% from 0.878 million adults 18-49 on USA 3/31/16
Reruns on NBC Universo
Sat. Apr. 1 11:09 p.m.-1:09 a.m.: 48,000 total viewers (19,000 adults 18-49)
Late Sat. Apr. 1/Early Sun. Apr. 2 2:09-4 a.m.: 12,000 total viewers (7,000 adults 18-49)
Impact Wrestling (Pop, Mar. 23 8:00-10:00 p.m.): 297,000 total viewers (96,000 adults 18-49)
UConn: March to Madness (HBO, Mar. 29 10:00-10:27 p.m.) 114,000 viewers (58,000 adults 18-49)
Bellator MMA Live: 175 (Spike, Mar. 31 9:00-11:52 p.m.): 907,000 viewers (494,000 adults 18-49)
Powernation: Extreme Off Road (Spike, Apr. 2 9:00-9:30 a.m.): 306,000 viewers (140,000 adults 18-49)
Powernation: Engine Power (Spike, Apr. 2 9:30-10:00 a.m.): 327,000 viewers (133,000 adults 18-49)
Powernation: Truck Tech (Spike, Apr. 2 10:00-10:30 a.m.): 349,000 viewers (170,000 adults 18-49)
Powernation: Detroit Muscle (Spike, Apr. 2 10:30-11:00 a.m.): 447,000 viewers (237,000 adults 18-49)
E-League: Preview Show (TBS, Mar. 31 10:00-11:00 p.m.): 200,000 viewers (133,000 adults 18-49)
Source: Live+Same Day data, Nielsen Media Research