FloBikes

Streaming company FloSports picked up another $47 million in Series C funding last June and has struck deals with the likes of the CAA, and they now have some further notable content on board. FloSports unveiled their 2020 cycling streaming lineup (through their FloBikes platform), and there’s a lot in there, including 75 events, more than 300 days of racing, and more than 10,000 hours of programming. But one of the most notable things is that they’ve obtained exclusive Canadian rights to the Tour de France; that will mark the only time that competition has been broadcast exclusively on a digital platform. Here’s the full schedule, including which events are available in which countries:

January 1, 2020 DVV Trofee Soudal GP Sven Nys USA & Canada
January 4, 2020 Cyclocross Gullegem Worldwide (except Belgium)
January 5, 2020 DVV Trofee Brussels Universities Cyclocross USA & Canada
January 19, 2020 UCI Cyclocross World Cup: Pont-Chateau Canada Only
January 19, 2020 Tour Down Under Canada Only
January 23, 2020 Six Day: Berlin USA & Canada
January 24, 2020 Cadel Evans Ocean Race USA & Canada
January 24, 2020 UCI Track World Cup: Milton Canada Only
January 26, 2020 UCI Cyclocross World Cup: Hoogerheide Canada Only
February 1, 2020 Cadel Evans Great Ocean Road Race Canada Only
February 1, 2020 UCI Cyclocross World Championships Canada Only
February 4, 2020 Saudi Arabia Tour Canada Only
February 5, 2020 Ethias Cross Maldegem Worldwide (except Belgium)
February 8, 2020 DVV Trofee: Krawatencross USA & Canada Only
February 13, 2020 Tour de La Provence Canada Only
February 16, 2020 Ethias Cross Hulst Worldwide (except Belgium)
February 22, 2020 Rectavit GP Leuven Worldwide (except Belgium)
February 22, 2020 Tour of Hainan USA Only
February 23, 2020 UAE Tour USA & Canada
February 26, 2020 UCI Track World Championships Canada Only
February 29, 2020 Omloop Het Nieuwsblad USA & Canada
March 6, 2020 Six Day: Hong Kong USA & Canada
March 7, 2020 Strade Bianche USA & Canada
March 8, 2020 Paris-Nice Canada Only
March 11, 2020 Tirreno Adriatico USA & Canada
March 13, 2020 Six Day: Manchester USA & Canada
March 21, 2020 Milano-Sanremo USA & Canada
March 29, 2020 Gent-Wevelgem USA & Canada
April 1, 2020 Dwars door Vlaanderen USA & Canada
April 1, 2020 Giro di Sicilia USA & Canada
April 3, 2020 Six Day: Brisbane USA & Canada
April 5, 2020 Tour of Flanders (Ronde van Vlaanderen) USA & Canada
April 5, 2020 Women’s Tour of Flanders (Ronde van Vlaanderen) USA & Canada
April 8, 2020 Scheldeprijs USA & Canada
April 12, 2020 Paris-Roubaix Canada Only
April 15, 2020 De Brabantse Pijl USA & Canada
April 16, 2020 Tour of Turkey Canada Only
April 19, 2020 Amstel Gold USA & Canada
April 22, 2020 La Fleche Wallonne Canada Only
April 26, 2020 Liege-Bastogne-Liege Canada Only
April 28, 2020 Tour de Romandie USA & Canada
May 9, 2020 Giro d’Italia USA & Canada
May 13, 2020 Tour de Hongrie Canada Only
May 22, 2020 Hammer Stavanger USA & Canada
May 26, 2020 UCI Continental Tour of Norway USA & Canada
May 31, 2020 Criterium du Dauphine Canada Only
June 1, 2020 Hammer Sportzone Limburg USA & Canada
June 7, 2020 Tour de Suisse USA & Canada
June 8, 2020 UCI BMX Supercross World Championships Canada Only
June 26, 2020 UCI Mountain Bike World Championships Canada Only
June 27, 2020 Le Tour de France Canada Only
July 19, 2020 La Course by Le Tour de France Canada Only
July 25, 2020 La Clásica de San Sebastián USA & Canada
July 25, 2020 La Clásica San Sebastián Femenina USA & Canada
July 28, 2020 Vuelta a Burgos USA & Canada
August 3, 2020 The Larry H. Miller Tour of Utah USA & Canada
August 14, 2020 La Vuelta a Espana Canada Only
August 15, 2020 RideLondon Classique USA, Canada & LATAM
August 16, 2020 RideLondon Surrey Classic USA, Canada & LATAM
August 16, 2020 Cyclassics Hamburg USA & Canada
August 21, 2020 Great War Remembrance Race USA & Canada
August 22, 2020 La Vuelta a España Canada Only
August 29, 2020 Brussels Cycling Classic USA & Canada
September 5, 2020 Madrid Challenge by La Vuelta Canada Only
September 6, 2020 Tour of Britain USA & Canada
September 11, 2020 Grand Prix Cycliste Quebec USA Only
September 13, 2020 Grand Prix Cycliste Montreal USA Only
October 3, 2020 Sparkassen Münsterland Giro USA & Canada
October 7, 2020 Milan Torino USA & Canada
October 8, 2020 Gran Piemonte USA & Canada
October 10, 2020 US Open of Cyclocross Worldwide
October 10, 2020 Il Lombardia USA & Canada
October 10, 2020 Hammer Series Hong Kong USA & Canada
October 11, 2020 Paris-Tours Canada Only
October 15, 2020 Tour of Guangxi USA & Canada
October 20, 2020 Tour of Guangxi Women USA & Canada

There’s some notable programming available in the U.S. there as well, including the Giro d’Italia and the Tour of Flanders, but this is a particularly strong lineup for Canadian cycling fans, especially with the Tour de France and La Vuelta a Espana both available there. And that adds to the list of sports properties moving to digital in Canada; DAZN has picked up rights there for NFL Sunday Ticket, the UEFA Champions League, the English Premier League, some MLS and NCAA games and more.

Of course, moving sports to streaming-only services hasn’t always gone smoothly. The DAZN NFL rollout in Canada in particular hit some issues, and they wound up sublicensing it back to some cable and satellite providers as well as offering a streaming option. And in the U.S., D.C. United cancelled their deal with FloSports before it even hit the end of its first season. And there are big issues for fans who live in rural areas and don’t have access to broadband internet. But more and more leagues are signing deals with a strong streaming-only component these days, and this is just the latest step in that. And it’s interesting to see the Tour de France join that group, at least in Canada.

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.