Tiger Woods’ weeknight golf experiment just might pay off.
According to ESPN PR, TGL — the tech-infused simulator golf league helmed by Woods and Rory McIlroy’s TMRW Sports — averaged 919,000 viewers on ESPN Tuesday night. Viewership peaked at 1.1 million viewers.
Per Austin Karp of Sports Business Journal, that is 22% better than TGL’s lead-in, a college basketball game between Pittsburgh and Duke (751,000 viewers). Additionally, TGL’s first broadcast was up 28% versus last year’s comparable telecast on ESPN (717,000 viewers, also for Duke-Pitt).
ESPN drew 919,000 viewers for debut of @TGL last night. Maintained over 1 million viewers from 9:15-10:15pm ET
Duke hoops blowout of Pitt in lead-in didnt help. TGL match also really over at 1036pm before 11pm telecast end
Same window last year, just 717K for an NCAA hoops game
— Austin Karp (@AustinKarp) January 8, 2025
TGL debut was 22% better than what Duke-Pitt game got as the lead-in (751,000)
TGL peaked at 1.1 million in 9:15-9:30pm ET window, then again at 1.1 million from 9:45-10pm
Give this debut a decent game lead-in & it easily pops over 1 million
Tiger debut should make that happen https://t.co/LZkqZbEcEu
— Austin Karp (@AustinKarp) January 8, 2025
Made-for-TV golf in primetime is nothing new, but TGL seems to be outperforming competitors in the space. TNT’s recent editions of The Match and The Showdown drew substantially smaller audiences than TGL’s opening night, ranging from 150,000 viewers on the low end to a bit under 800,000 on the high end.
Of course, there was certainly added interest given this was the league’s debut and nothing like this had ever been done in the sport of golf. Whether the solid viewership is sustainable will become the question throughout the season.
Next week, Tiger Woods’ TGL playing debut should lift viewership even more.
For now, TGL must be satisfied with how its first broadcast fared. Beating out a Duke basketball game (albeit a blowout) is no small feat for the nascent golf league. If TGL can continue to approach seven-figure audiences throughout its first season, it might just carve itself out as a staple of the golf calendar.
