LIV Golf announces new pay-per-view option

Going forward, LIV Golf Series events will be available via a pay-per-view option on YouTube.

The new deal was detailed by James Colgan of Golf.com.

“Less than six months after signing a media rights agreement with the CW, LIV announced Friday that it has created a new, pay-per-view broadcast option to run on YouTube,” Colgan reported. “The PPV broadcast will cost $3 per tournament day, LIV said in a release announcing the decision, and will run in addition to the league’s agreement with the CW.”

Colgan also detailed that “A LIV source indicated that the CW is aware of the decision to introduce a pay-per-view model, and that the decision does not violate any of the league’s preexisting broadcast agreements.”

“The hope for LIV is to grow off the success first seen on YouTube in 2022, where the league attracted tournament audiences of several hundred-thousand views in the U.S. and abroad. The league already has its own direct-to-consumer subscription platform, LIV Golf Plus, which the PPV channel will run counter to. LIV broadcasts will continue to be streamed for free on the CW app.”

This announcement comes less than two weeks after a rather embarrassing moment for the tour. One week before LIV’s Brooks Koepka triumphed at the PGA Championship, the Saudi-backed golf series was in Tulsa.

On one hand, it was a perfect showcase event for LIV. Two of its most high-profile players, Dustin Johnson and Cam Smith, went to a three-way playoff (along with Branden Grace). But most of the people watching did not get to see Johnson’s eventual triumph.

The CW, the league’s primary broadcast partner, went away from coverage in the vast majority of its markets, showing “regularly scheduled programming.” Jim Nantz was quick to make a joke at LIV’s expense on the matter at the PGA Championship. The CW also announced a change, saying that all events will be shown to their conclusions going forward.

[Golf.com]