Kevin Van Valkenburg announced on Sunday night that starting on Monday morning, he’ll be the director of content for Fried Egg Golf.
Van Valkenburg, who was the editorial director at No Laying Up from early 2023 until his departure in July, announced the news on X (formerly Twitter) with a series of posts.
He also explained what his new role will be.
“Hello friends. Bit of a Sunday night news dump here, but I have some (ahem) personal news: I’m joining @fried_egg_golf starting tomorrow as the company’s Director of Content. I’m absolutely elated.
“I’m super grateful to everyone who reached out to me and offered support and encouragement the last few months, vowing to follow my work wherever I ended up next. (Please follow through!) @AndyTFE and @BrendanPorath are two people I’ve admired and appreciated for a long time.
“I’m in awe of what they’ve built, and pumped to be a part of the next chapter of TFE. The company’s collaborative spirit is infectious. We’re going to tell some stories, both in writing and in podcasts, and we’re going to have a lot of laughs.”
Hello friends. Bit of a Sunday night news dump here, but I have some (ahem) personal news: I’m joining @fried_egg_golf starting tomorrow as the company’s Director of Content. I’m absolutely elated.
— Kevin Van Valkenburg (@KVanValkenburg) September 15, 2025
I’m super grateful to everyone who reached out to me and offered support and encouragement the last few months, vowing to follow my work wherever I ended up next. (Please follow through!) @AndyTFE and @BrendanPorath are two people I’ve admired and appreciated for a long time.
— Kevin Van Valkenburg (@KVanValkenburg) September 15, 2025
I’m in awe of what they’ve built, and pumped to be a part of the next chapter of TFE. The company’s collaborative spirit is infectious. We’re going to tell some stories, both in writing and in podcasts, and we’re going to have a lot of laughs.
— Kevin Van Valkenburg (@KVanValkenburg) September 15, 2025
Fried Egg Golf replied to Van Valkenburg, sharing the excitement for his arrival while also teasing his first piece for them.
Excited to have you on board, @KVanValkenburg!
Don’t miss his first piece in tomorrow’s newsletter! Subscribe here 👉 https://t.co/kXcq6kidgG https://t.co/CDLjxrGIvv pic.twitter.com/0utgueYnmY
— Fried Egg Golf (@fried_egg_golf) September 15, 2025
In addition to his time at No Laying Up, Van Valkenburg previously wrote for ESPN and The Baltimore Sun.

About Michael Dixon
About Michael:
-- Writer/editor for thecomeback.com and awfulannouncing.com.
-- Bay Area born and raised, currently living in the Indianapolis area.
-- Twitter:
@mfdixon1985 (personal).
@michaeldixonsports (work).
-- Email: mdixon@thecomeback.com
Send tips, corrections, comments and (respectful) disagreements to that email. Do the same with pizza recommendations, taco recommendations and Seinfeld quotes.
Recent Posts
Mike Tomlin addresses potential return to coaching during NBC studio debut
'I don't feel like I'm missing anything yet."
Nick Wright: ‘Stick to sports’ crowd won, but ‘didn’t actually mean it’
"And now that Caitlin Clark is begging people to let her stick to sports, they're pissed."
Buster Posey trolls KNBR over producer’s hot-mic insult
Buster Posey didn't forget.
Michael Wilbon: ‘PTI’ wouldn’t have survived in Bristol
"The meddling alone would have driven both of us out."
ESPN app to stream Donald Trump’s ‘2026 Patriot Games’
The four-day event will stream live from the ESPN app.
CFP keeps pre-championship weekend rankings show on ESPN despite mounting criticism
The setup that produced last year's Miami-Notre Dame mess is back for another season, criticism and all.