Earlier this week, PGA Tour CEO Brian Rolapp stated that the PGA was re-evaluating Good Good Golf’s sponsorship of its Austin, Texas, tour stop, which was set to begin in November.
“It’s a bit of a fluid situation,” he told reporters while expressing his disappointment with the way the YouTube channel-turned-golf brand had handled the fallout from an ill-advised ad for a co-branded Callaway driver that featured the company’s CEO pushing a woman to the ground and yelling at her not to touch his golf club.
That fluid situation seems to have solidified, as both Good Good and the PGA announced Thursday that the brand will “step away” as sponsor of the Austin tour event.
— Good Good Golf (@goodgood_golf) August 27, 2026
“We recognize that we have work to do as an organization, and our focus right now is on our team, our culture, and ensuring we learn from this situation,” Good Good said in a statement on its social media accounts. “We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together in the future.”
Statement from the @PGATOUR on Good Good Golf pic.twitter.com/UULsey16aj
— PGA TOUR Communications (@PGATOURComms) August 27, 2026
“We agree with their decision to use this time to focus on their organization and the work ahead,” said the PGA Tour in a statement. “The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all.”
The event, previously known as the Good Good Golf Championship, remains scheduled for Nov. 12-15 at Omni Barton Creek Resort & Spa in Austin, Texas. The PGA Tour says it plans to provide an update on a new sponsor at a later date.
This news is a culmination of the fallout Good Good has been experiencing since the ad went viral for all the wrong reasons. Callaway initially removed the co-branded line from its site, with its CEO apologizing and admitting that it greenlit the commercial, which he called “inappropriate. A few days later, Callaway severed its relationship with Good Good and pledged $1 million to prevent violence against women.
Meanwhile, Golf Channel postponed the launch of the Big Break x Good Good reality competition after its presenting sponsor, Golf Galaxy, demanded that its branding be removed. The golf retailer and parent company, Dick’s Sporting Goods, pulled all Good Good merchandise from its stores.
Good Good co-founder Garrett Clark posted an eight-minute apology and explanation on social media on Wednesday night, though his casual attire and blame-shifting didn’t do much to calm the pushback the company is facing.
About Sean Keeley
Along with writing for Awful Announcing and The Comeback, Sean is the Managing Editor for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to sean@thecomeback.com.