Just when it seemed Good Good Golf’s bad bad week couldn’t get any more bad bad, it did.
Days after announcing that it would postpone the start of Big Break x Good Good due to a sponsor’s desire to be removed from the reality series, Golf Channel announced Thursday that it will not complete this season of the show and will instead shelve it entirely.
“Following recent developments involving Good Good, and including the fact that the intended outcome of the series can no longer be fulfilled, Golf Channel will not be able to complete this season of Big Break as planned,” said Golf Channel in a statement posted to social media.
— Golf Channel (@GolfChannel) August 27, 2026
This season of Big Break, which pits aspiring professional golfers against each other, was being filmed at Horseshoe Bay Resort near Austin, Texas. The winner of this season was expected to receive a sponsor’s exemption into the PGA Tour’s Good Good Championship.
On Thursday, Good Good and the PGA Tour announced that the company would no longer be associated with that event, nullifying the value of the Big Break prize.
Golf Channel had initially announced the postponement of the show after lead sponsor Golf Galaxy said it no longer wanted to be associated with Good Good in the wake of a controversial video ad for a co-branded Callaway driver that showed a male Good Good golfer pushing a woman to the ground and angrily telling her not to touch his golf club. The golf retailer and parent company, Dick’s Sporting Goods, also pulled all Good Good merchandise from its stores.
Earlier this week, PGA Tour CEO Brian Rolapp stated that the PGA had been re-evaluating Good Good Golf’s sponsorship of its Austin, Texas, tour stop and expressed his disappointment with how the YouTube channel-turned-golf brand had initially handled the fallout.
Also on Thursday, Callaway severed its relationship with Good Good and pledged $1 million to prevent violence against women. Callaway initially removed the co-branded line from its site, with its CEO apologizing and admitting that it greenlit the commercial, which he called “inappropriate.”
Good Good might have been able to avoid some of this fallout had its initial apology for the video struck the right tone. However, it was roundly criticized for its briefness and tone-deaf distance from the perception that it was encouraging violence against women. Co-founder Garrett Clark attempted to stem the tide with an eight-minute video apology and explanation, but his casual attire and blame-shifting didn’t have the intended effect.
Wherever things go from here, they will teach everything that went down around Good Good Golf this week in PR classes and case studies for years to come.
About Sean Keeley
Along with writing for Awful Announcing and The Comeback, Sean is the Managing Editor for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to sean@thecomeback.com.