When EA Sports’ college basketball video game franchise returns in the coming years, it may find itself facing competition from a familiar foe.
In a statement to The Athletic’s Chris Vannini, 2K Sports reacted to EA Sports’ announcement that it’s reviving its popular college basketball game, while simultaneously hinting at its own re-enter the space.
“2K is the undisputed home of basketball gaming,” the statement reads. “We have a strong history with college hoops and are exploring exciting new ways to bring athletes and schools to life. Class is in session.”
I just got this statement on behalf of 2K Sports:
“2K is the undisputed home of basketball gaming. We have a strong history with college hoops and are exploring exciting new ways to bring athletes and schools to life. Class is in session.” https://t.co/l0did9j7Sv
— Chris Vannini (@ChrisVannini) June 30, 2025
While 2K’s statement certainly implies that plans are already in motion, launching a competing product could prove complicated. As Vannini notes, EA’s college basketball game proposal would give the company “exclusive [action simulation] rights,” something 2K could potentially work around by incorporating a college component into its preexisting NBA 2K franchise.
Although EA Sports’ college basketball game reportedly won’t return until 2028 — Wednesday’s announcement appeared to be spurred by Extra Points’ Matt Brown breaking the news — anticipation has already begun to build. And that excitement would only be amplified if 2K Sports creates an alternative offering, as many considered its College Hoops franchise a superior product to EA Sports’ NCAA Basketball series.
While EA has the sports video game market on football (in both college and the pros) cornered, 2K has established itself as the preeminent basketball game developer. And with both companies having now publicly expressed interest in making their returns to the hardwood, it may only be a matter of time until their rivalry is officially reignited.
About Ben Axelrod
Ben Axelrod is a veteran of the sports media landscape, having most recently worked for NBC's Cleveland affiliate, WKYC. Prior to his time in Cleveland, he covered Ohio State football and the Big Ten for outlets including Cox Media Group, Bleacher Report, Scout and Rivals.