Fox promised a better Thursday night schedule than in previous years and they sure delivered in their first week. The Minnesota Vikings and Los Angeles Rams squared off and for a Thursday night matchup, this is huge. Before the season, this would be a potential NFC Championship preview and even now, there’s still a chance of that happening.

The game didn’t disappoint. We had a shootout that featured two top teams that just kept scoring and scoring. Defense was optional and eventually, the Rams won 38-31.

That was perfect for Fox and the NFL Network because according to John Ourand of Sports Business Journal, the Week 4 contest brought in a 10.7 overnight rating. Compared to last year’s Bears/Packers Week 4 game when it was on CBS, an eight percent increase.

Eight percent may not sound like much but it is an improvement that has maintained in previous weeks.

Ourand makes a great point that really went against the NFL on Thursday night. Cable news networks had high ratings on Thursday night that the combination of CNN, Fox News and MSNBC was up 77 percent, 84 percent and 144 percent from ratings in 2017, 2016 and 2015 respectively.

Certainly makes the NFL’s number look even more impressive. Fox bet big on Thursday Night Football. After one week, they’re off to a great start.

About Phillip Bupp

News and soccer editor for The Comeback and Awful Announcing. I also do video highlight game coverage for Major League Soccer as well as a freelance writer for hire. Opinions are my own but feel free to agree with them.

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