Fox took the continuously bizarre coverage of Shedeur Sanders and his rookie NFL season to a new level Sunday afternoon.
After the Cleveland Browns lost to the San Francisco 49ers 26-8 in Sanders’ second start of his career, Fox Sports and the NFL on Fox announced the final score with strange Instagram posts. In an eight-second graphic, 49ers mascot Sourdough Sam is seen pushing a mining cart filled with gold as Sanders is featured tied by rope and sitting on top of the pile.
View this post on Instagram
The posts are filled with comments from people calling Fox out for using a graphic that many deemed to be offensive. At worst, the graphic could be considered to have racist connotations. At best, the decision to post an image of Sanders tied in rope was imprudent.
It’s clear the video was created by AI, but that’s no excuse. Even if it was AI that created the graphic, there should be someone who sees the image of Sanders tied by a rope and has the foresight to either delete it or never post it to begin with. But after the strange image of Sanders was shared by Fox Sports and the NFL on Fox Sunday afternoon, it remains on their respective Instagram pages as of Monday morning.
The rookie quarterback is already operating under an unprecedented level of scrutiny as the son of Deion Sanders, who was hyped as a potential first overall pick before sliding to the fifth round of the NFL Draft. Sanders has had his share of missteps in his early quest to become a franchise quarterback, but much of the attention he receives is to no fault of his own. And Fox’s unfathomable sharing of an image of Sanders tied by a rope is the latest example.

About Brandon Contes
Brandon Contes is a staff writer for Awful Announcing and The Comeback. He previously helped carve the sports vertical for Mediaite and spent more than three years with Barrett Sports Media. Send tips/comments/complaints to bcontes@thecomeback.com
Recent Posts
Mark Cuban encourages NBA to embrace tanking
"The nba should worry more about fan experience than tanking."
BET cancels Cam Newton’s ‘106 & Sports’ after one season
The show will not return for a second season.
Kendrick Perkins claims young NBA stars ‘don’t idolize’ LeBron James
"They look up to Kevin Durant more so than they look up to LeBron James"
Netflix airing Ronda Rousey-Gina Carano MMA fight
Ronda Rousey and Gina Carano will return to the octagon for the first time in years as they face each other in a Netflix special.
Olympic figure skating cameraman going viral in new role
Former ice dancer Jordan Cowan has a unique role at the 2026 Winer Olympics as the on-ice figure skating cameraman.
News
Gold medalist John Shuster continues living his Olympic dreams as NBC curling analyst