Shall we check in on “more mature network” FS1, featuring “some shows with a little more element of debate and others that are smart, entertaining and interesting to sports fans“? Well, some of that “smart, entertaining and interesting” content Friday involved their highly-compensated, recently-renewed afternoon host Colin Cowherd picking a fight with the Cleveland Browns and Baker Mayfield for the umpteenth time:
"John Dorsey got fired by Kansas City. @BakerMayfield was a walk-on twice and Cleveland's been the laughing stock of the league. They're all peas in a pod. They work together." —@ColinCowherd pic.twitter.com/ojvyM6mABB
— Herd w/Colin Cowherd (@TheHerd) May 3, 2019
What’s really funny there is whoever’s running the Herd’s social media account these days tagging Mayfield, likely hoping that he’d respond. (This is a long-established strategy for Fox’s social media accounts for hot take shows at this point, seen also with things like Undisputed‘s shots at Dez Bryant and Odell Beckham Jr.; they tag the players and then get even more debate fodder out of it when the players respond, especially if the players actually engage with the criticisms.)
And these criticisms are particularly stupid when it comes to Mayfield; you’re going to emphasize “walk-on twice” over “Heisman Trophy winner and #1 overall draft pick?” And walking on twice (even if he didn’t really walk on the second time; he transferred to Oklahoma in December 2013 without a scholarship thanks to Texas Tech interference, but was given one in the fall of 2014) and going on to that level of success seems more worthy of praise than criticism, and there certainly would be lots to go at Cowherd for here. However, that plays right into his hands and gives him more content fuel for the fire, so Mayfield’s decision to respond just with an insult may have been smart:
https://twitter.com/bakermayfield/status/1124404990175531008
There are a whole lot of people who would agree with Mayfield on that conclusion, considering Cowherd’s long history of provocative and inaccurate comments. But given that Fox just signed Cowherd to a new deal last summer, and that his show isn’t really “debate” (except with himself), they must see it as “smart, entertaining and interesting to sports fans.” So maybe this illustrates just what that description means to them.
[Baker Mayfield on Twitter; Cowherd photo from The Herd, Donkey photo from WallpapersWide]

About Andrew Bucholtz
Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.
Recent Posts
Couple realizes they’re starring in ESPN CFP 4K broadcast commercial breaks
The ESPN 4K broadcast of the College Football Playoff doesn't feature commercials, but people interrupted the stadium view.
Curt Cignetti trashes CFP officiating during in-game interview with ESPN’s Holly Rowe
"I'm all for letting them play. But when you cross the line, you gotta call it."
Kirk Herbstreit appreciates Marcus Freeman’s response to Notre Dame CFP snub
"It's up to us to leave no doubt... We left doubt."
Nick Saban calls out recruiting outlets; On3’s Shannon Terry defends rankings, site
"...why would you, as a coach, depend on somebody who's not even a coach evaluating players to give them stars?"
Dan Patrick: ‘No way I’m going to extend’ C.J. Stroud after playoff performance
"I don't want to make the mistake the Dolphins did with Tua, Kyler Murray."
ESPN announces six-episode docuseries about Nick Saban in production
"With my coaching days behind me, Ms. Terry and I have been doing a lot of reflection and realized we were ready to tell our story."