Welcome once again to Twitter Wars, where we cover ridiculous sports media arguments on social media.
ESPN’s Darren Rovell is known for his attempts to reduce absolutely everything to dollars and cents and for his repeated Twitter feuds, and those two elements combined Wednesday when he got into a Twitter fight with Detroit Lions’ wide receiver Marvin Jones Jr. Rovell started this by jumping uninvited on a tweet from Jones about he and his wife opening a new “Nothing Bundt Cakes” location. After Jones fired back, Rovell then tried to say this wasn’t about Jones’ specific situation, but he still was roasted by Jones and much of the internet. Here’s how it went down:
My wife and I are so excited that our cake shop in Troy, MI is near completion! Gonna be epic! #StayTuned pic.twitter.com/frt1t4yuqz
— Marvin Jones Jr (@MarvinJonesJr) May 9, 2018
Most important part about opening a franchise is to understand that franchisor fees come off gross sales, not net sales. This franchisor, for example, takes 9% of gross sales for a marketing and royalty fee. Is the brand that valuable vs just opening a new cake shop? https://t.co/l4wX3zBKSX
— Darren Rovell (@darrenrovell) May 9, 2018
Wasn’t referring to your case here. Was pointing out franchise fees and the debate every new franchisee has to embrace — how much is the brand worth?
— Darren Rovell (@darrenrovell) May 9, 2018
Because it enabled me to talk about the franchise business, something I’m very familiar with.
— Darren Rovell (@darrenrovell) May 9, 2018
You wanna talk #s atleast try & get ahold of me directly (you cant btw) instead of google searching. Quit pocket watchin, if you don’t know what that means look it up. I dont make wrong moves trust me I understand it all. You must not know how to make a wife happy #weirdo
— Marvin Jones Jr (@MarvinJonesJr) May 9, 2018
The #weirdo hashtag there is great, and relatable considering some of Rovell’s stunts over the years. Rovell continued trying to defend his actions, though, with some bragging to boot:
Don’t doubt he does. value of franchise name vs starting from scratch is biggest debate in that business. Just used Marvin’s tweet as a starting point to have that conversation.
— Darren Rovell (@darrenrovell) May 9, 2018
I’ve read more franchise disclosure documents than any journalist on earth.
— Darren Rovell (@darrenrovell) May 9, 2018
Hosted the most extensive show on franchising in television history, but what do I know? Was not saying this franchise is bad, just saying it’s a complicated deal. All are.
— Darren Rovell (@darrenrovell) May 9, 2018
But the internet’s verdict was largely on Jones’ side here:
Marvin Jones stuffs Rovell in a locker, slams the door, locks it. https://t.co/g3XQZmD3Z0
— ProFootballTalk (@ProFootballTalk) May 9, 2018
Marvin Jones just put Darren Rovell in a bodybag. pic.twitter.com/5NxhpVhX14
— Michael David Smith (@MichaelDavSmith) May 9, 2018
But it’s okay, Rovell will probably return to tweeting out fake maps with obvious misspellings and no credit for their creators sometime soon:
JUST IN: New map of Canada pic.twitter.com/ixgnnbcK7p
— Darren Rovell (@darrenrovell) May 8, 2018
We’ll give this one to Jones decisively. What about you?