on Aug 1 at 1 p.m. Eastern.

Most of the sports world Wednesday was buzzing about Brett McMurphy’s Facebook story, which used text messages, screencaps and interviews to show that Courtney Smith told Ohio State head football coach Urban Meyer’s wife Shelley of domestic abuse from Smith’s then-husband Zach (then an Ohio State assistant coach) and that Shelley Meyer said she was going to tell Urban about the abuse. Courtney Smith also spoke about the situation in a Stadium video (McMurphy was reported to be heading to Stadium a while back.) And outlets from Sports Illustrated to CBS to NBC to Yahoo all covered the story quickly and prominently on their sports landing pages.

But for almost four hours after McMurphy’s report (posted to Twitter at 10:20 a.m. Eastern, and to Facebook slightly before that), ESPN hadn’t addressed the report on TV, on the ticker, or online, something they finally changed with an unbylined story posted at 2:06 p.m. Eastern (shortly after Stadium aired a full interview with Courtney Smith) and later revised at 2:21 p.m. Eastern. (They did later provide radio coverage as well, with fill-in Paul Finebaum Show host Matt Jones interviewing McMurphy at 3 p.m. Eastern.) But there weren’t exactly a lot of other compelling stories in sports demanding a higher priority, as you can see from the above screenshot of at 1 p.m. Eastern, and many are wondering why it took the network so long to get to this.

Zach Smith was fired last week after McMurphy broke the news that Smith had been arrested in 2009 (while on Meyer’s staff at Florida) for battery of his pregnant wife, that police had investigated him in 2015 for domestic violence and felonious assault, and that Courtney Smith (now divorced from him) had received a domestic violence civil protection order against him this month. But Urban Meyer said at Big Ten Media Days last week that in the 2009 situation, “what was reported wasn’t actually what happened,” and that he wasn’t informed of the 2015 incidents, saying “there was nothing” and “I don’t know who creates a story like that.” So McMurphy’s new reporting is quite a big deal here, and it makes a  case that Meyer did know of the 2015 incidents, despite him publicly saying otherwise last week.

And that’s why many of those other outlets featured this report prominently early on; about the only other big outlet that still hasn’t yet covered it is For The Win. It should be noted that USA Today took even longer to get a story up on their sports homepage than ESPN, and that the Columbus Dispatch, which is usually heavy on Ohio State coverage, took until 3:30 p.m. Eastern to get a story up, so ESPN wasn’t the only slow one here. But it took ESPN a long time to get there, and many aired complaints about that:

In the end, ESPN did run a digital story on this, and they put it in their top headlines. And they credited McMurphy appropriately in that piece, something they haven’t always done. But they still haven’t addressed it on air, even on shows like Outside The Lines that would seemingly be a natural fit. And they also haven’t yet added it to the ticker. The delay in covering this isn’t a great look for the company, and it raises questions about why they delayed so long.

Update: Awful Announcing has heard most ESPN CFB reporters were at a company seminar when this broke, which added to the delays in covering it. However, you could argue other reporting options could or should have been employed given the situation, and given that much of their eventual piece was only restating what was in McMurphy’s report.

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.