Last week, we told you about University of Washington football Chris Petersen complaining about the Pac-12 scheduling late-night games, making it tough for East Coast viewers to watch. Petersen said he’d rather have his Huskies team play 1 p.m. PT games instead of 7:30 or 7:45 p.m. local starts.
However, the almighty dollar and a partner that pays the Pac-12 conference to schedule those games has the last say. And in the case of ESPN, it’s hitting back.
During Saturday’s Cal-Washington game (which kicked off at 7:45 p.m. PT, by the way), ESPN made sure to let people know who was paying the piper and in this case, even put up a graphic showing that late-night games do well in the ratings and specifically, the Pac-12.
https://twitter.com/rj_writes/status/917004046074089472
https://twitter.com/rj_writes/status/917004912764080128
Rarely have we seen a network go out of its way to prove a point, but in this case, ESPN wanted viewers to know that there’s a reason why it and the Pac-12 have scheduled games especially late at night.
First, at that time, most games are over and the Pac-12 has that window for the most part all to itself. Second, ESPN claims that ratings for late night games are higher than other day parts. And third, the conference is getting paid rather handsomely by both ESPN and Fox to schedule games in that window.
Right now, there aren’t going to be any changes in the way the conference schedules its games and Petersen is going to have to bear with the late-night games. Until the next Pac-12 media contract comes around, conference coaches will have to deal with the late-night games and like it.

About Ken Fang
Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.
He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.
Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.
Recent Posts
Mike Vrabel reportedly skipping Patriots’ pre-draft press conference
Why, what happened?
The Athletic finally confirmed Dianna Russini is under investigation over Mike Vrabel situation
The Athletic is looking into "the nature of Ms. Russini’s relationship with Mr. Vrabel" and reviewing her previous coverage.
ESPN
Mel Kiper Jr. has outlasted every critic who said the NFL Draft didn’t matter
As Amazon eyes the Super Bowl, FCC criticism of NFL streaming grows
FCC Commissioner Brendan Carr highlighted Amazon's interest in airing the Super Bowl in a recent post.
Masters fan yells ‘Give me back my son!’, as heard on CBS broadcast
"GIVE ME BACK MY SON!"
Golf streaming and viewing picks for April 12, 2026: How to watch the final round of the Masters
Will Rory McIlroy finish off two Green Jackets in a row or will someone else take the 2026 Masters?