ESPN Optimum ESPN, Optimum logos

Another potential carriage dispute has been resolved with Disney reaching an agreement with Optimum TV.

The agreement prevents a redux of a 2017 dispute between the two sides that turned quite nasty with Optimum highlighting several negative headlines about ESPN.

In announcing the deal, ESPN states that access to ESPN Unlimited will also be included for Optimum subscribers. As we’ve seen with other cable outlets and MVPDs, the timetable on that can be variable. After reaching an agreement last year, YouTube TV subscribers finally got access to ESPN Unlimited this summer with full integration coming to the platform within the last week.

In addition to ESPN, the agreement will include all networks under the Disney umbrella in both entertainment and sports, including the newly acquired NFL Network.

Disney has been slowly but surely striking new carriage agreements with distributors ever since last fall’s lengthy drama with YouTube TV. Last month came an agreement with Comcast over NFL Network that settled an argument just in time for football season. Charter came to their own deal last summer before the YouTube TV scuffle took centerstage.

Optimum is not the largest MVPD that Disney does business with. The company cited 3.75 million broadband customers and 1.57 million pay TV subscribers on their Q1 earnings call earlier this year. But it will certainly be a relief to those folks on the service that they won’t have to worry about the doom and gloom that comes with a protracted quarrel between the two corporations and they can continue to enjoy their sports in peace.

But like some of the other agreements, the inclusion of ESPN Unlimited is the true headliner. While the ESPN app has been positioned as providing the family of sports networks to cord cutters, it has now become one of the most important bargaining chips when it comes to these distribution deals. The question for Bristol is whether or not ESPN Unlimited will ultimately prove to be profitable given the number of rights deals that have bolstered the platform, its expenses, and the combination of direct-to-consumer subscribers and those now gaining access through their cable or satellite providers.