Disney Plus officially debuted its ESPN tile on Wednesday.
And it appears the integration between the two Disney-owned brands is just getting started, with CNBC’s Alex Sherman reporting that ESPN is developing two new shows for the Disney Plus streaming service.
The new projects include a daily edition of SportsCenter and a show focused on women’s sports. The daily SportsCenter will air live on Disney Plus in addition to being available on demand, while it’s yet to be determined whether the women’s sports show will air weekly or more frequently.
Both shows are expected to be geared toward more casual sports fans than ESPN’s traditional audience.
“Our research shows there’s very little overlap between people watching Disney+ and ESPN linear,” ESPN president Jimmy Pitaro told Sherman.
While it will certainly be interesting to see what a SportsCenter geared toward the casual sports fan looks like, the headliner here is the women’s show. On multiple occasions over the course of the last year, ESPN executives and personalities have hinted as the possibility of such a show following the explosion in popularity of women’s sports.
It’s unclear whether this show — which will also be targeted toward casual sports fans — is what they had in mind or if there are other women’s-focused projects at ESPN in the works. If nothing else, this should give ESPN a platform to tinker with what such a show might look like.
Both projects are a part of Disney’s ongoing efforts to increase ESPN’s presence on the Disney Plus streaming service. In addition to the tile, which allows viewers to watch ESPN programming without leaving the app, Disney has plans to make about 100 live games available to Disney Plus members without an ESPN subscription, including next week’s Monday Night Football Simpsons-branded altcast and five NBA games that will air on Christmas Day.
[CNBC]

About Ben Axelrod
Ben Axelrod is a veteran of the sports media landscape, having most recently worked for NBC's Cleveland affiliate, WKYC. Prior to his time in Cleveland, he covered Ohio State football and the Big Ten for outlets including Cox Media Group, Bleacher Report, Scout and Rivals.
Recent Posts
Mike Ryan admits Boomer Esiason was his ‘breaking point’
"If you’re just trying to shut up one side because it makes you feel better and it helps you sleep at night, that’s where I take issue with it."
Cubs owner Tom Ricketts: Launching Marquee Sports Network was ‘maybe the smartest thing we’ve done’
"To be in control of our own destiny and be able to produce the games we want to produce the way we want to produce them...for us it's been a huge home run."
NBA
It’s OK to let the NBA have a win
MLB telecasts with strike zone box to operate on nine-second delay
MLB Gameday will run on a five-second delay for pitch location data, and the low-latency feed inside ballparks won't show the strike zone box or pitch location dots at all.
NBC gets Taylor Swift for Olympic figure skating promo
NBC got a huge win with Taylor Swift voicing over a promo for the American women competing in figure skating, the "Blade Angels."
WBD reopens Paramount negotiations for one week with Netflix’s blessing
Paramount will have to put up or shut up within the next seven days.