Prior to the first-round series in 2024, the Cleveland Cavaliers and Orlando Magic met only once in the playoffs. In that series, the 2009 Eastern Conference Finals, the Magic upset the heavily favored Cavs, winning in six games.
Only, ESPN’s graphics department didn’t seem to know that.
As Friday’s playoff game between the two teams was going to commercial at halftime, ESPN showed a graphic about the series. The graphic read, “2009 East Finals. Cavaliers won series 4-2.”
We remember that series going a little differently. pic.twitter.com/EC2SK3Rdse
— Awful Announcing (@awfulannouncing) May 4, 2024
For anyone who doesn’t remember, advertisements for the 2009 playoffs were largely built around a potential NBA Finals matchup between Kobe Bryant and LeBron James. Bryant’s Los Angeles Lakers and James’ Cavaliers had the best records in their respective conferences and with the Boston Celtics weakened by injuries, both were heavily favored to advance through the conference playoffs.
But after sweeping through the first two rounds, Cleveland was upset by Orlando in Game 1 of the Eastern Conference Finals. While a LeBron buzzer-beater in Game 2 evened the series, the momentum did not carry to the next game. The Magic won Games 3 and 4 in Orlando, Cleveland extended the series at home in Game 5 but the Magic closed it out in Orlando in Game 6. It was the only time in their respective careers that Kobe and LeBron even made the Conference Finals in the same season.
This graphics error goes beyond just saying the Cavs won the series. While certainly funny, it’s easy to understand how something like “Firstname Lastname1” or “Currentpitcher Lastname” happens. And if this graphic said “Cavaliers won series 4-2” but had images of Orlando highlights or the Magic celebrating, this would just be a funny typo.
But this was more than just a mislabeled graphic.
This not graphic not only said that Cleveland won the series but was accompanied by celebratory pictures of Mo Williams and Daniel Gibson — who both played for the Cavaliers in that series. This suggests that whoever put the graphic together genuinely thought Cleveland won. And more confusing, nobody who saw this graphic before it went to air noted the error.
[Photo Credit: ESPN]

About Michael Dixon
About Michael:
-- Writer/editor for thecomeback.com and awfulannouncing.com.
-- Bay Area born and raised, currently living in the Indianapolis area.
-- Twitter:
@mfdixon1985 (personal).
@michaeldixonsports (work).
-- Email: mdixon@thecomeback.com
Send tips, corrections, comments and (respectful) disagreements to that email. Do the same with pizza recommendations, taco recommendations and Seinfeld quotes.
Recent Posts
‘Last Chance U’ coach John Beam wounded in Laney College shooting
John Beam is a coaching legend at Oakland's Laney College.
Joe Rogan unbothered by Ronda Rousey attacks on his UFC expertise
"When you watch a fight and your'e watching you get your a** kicked and the (commentator) is talking about how great the other person is doing and how bad you're doing, that doesn't sit well with a lot of people."
Scott Van Pelt regrets being ‘mean’ to Russell Wilson: ‘That was small’
"That’s just small and dumb, and I don’t aspire to do small dumb things"
Kyle Brandt does not care about your multi-screen setup
"I don't have a goddamn Dave & Buster's in my house."
Troy Aikman doesn’t want to be thought of as ‘critical’
"...I never want to cross the line where I’m not respectful to the participants on the field because I do know how hard the position is."
Derek Carr wonders if Tom Brady cloned himself
"I’m not gonna say no."