Bronny James Jan 13, 2024; Boulder, Colorado, USA; USC Trojans guard Bronny James (6) before the game against the Colorado Buffaloes at the CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports

One of the biggest stories to focus on as we approach the NBA Draft will revolve around Bronny James.

The USC Trojans guard and son of NBA all-time leading scorer LeBron James will forego his remaining college eligibility and is expected to remain in the draft after being cleared to play in the league and compete in the Draft Combine, The Athletic’s Shams Charania reported Monday.

The prevailing thought for years was that LeBron would look to team up with his son for at least a year, but ESPN’s Brian Windhorst said Monday that may not be the case after all, as it’s not necessarily the foregone conclusion that many thought.

If drafting Bronny isn’t a direct pipeline to acquiring LeBron, then why would teams be lining up to draft a player who averaged 4.8 points, 2.8 rebounds and 2.1 assists in 19.4 minutes per game for a USC team that went 15-18 and finished ninth in the Pac-12?

Monday on ESPN’s NBA Today, Adrian Wojnarowski said that Bronny will “pack G-League arenas” and his “merchandising” make him an attractive player in the late first round or second round.

While Woj is likely right about the merchandising side of things, it would be hard to believe that one player would pack G-League arenas, as many were quick to point out. Bronny also had little to no impact on attendance while in college.

[Shams Charania, Evan Sidery]