If we have learned one thing about The Athletic in its two years of existence, it’s that the company’s ambition cannot be doubted. What was supposed to be an experimental sports site in a handful of under-covered markets has quickly ballooned into a national publication with hubs in more than a dozen cities and verticals for college basketball, college football and Major League Baseball.
So with that in mind, we should not be surprised to hear that The Athletic is interested in expanding in a whole new way.
According to Ryan Glasspiegel of The Big Lead, The Athletic has emerged as a favorite, along with The Atlantic and ABC News, to buy ESPN’s statistical-analysis site FiveThirtyEight. Glasspiegel reported last month that ESPN was interested in selling Nate Silver’s brainchild, which it acquired in July 2013 and debuted the following year.
A FiveThirtyEight purchase would represent a notable change in course for The Athletic, in that the data-driven site covers not only sports but also politics, with presidential election analysis representing its biggest draw. The Athletic has thus far touched on the intersection of sports and social issues when the subject pops up, but has not made that a core tenet of its model and has certainly not covered electoral politics explicitly. For the most part, the site has stuck to sports.
But as Glasspiegel points out, Athletic founder Alex Mather has expressed, at least once before, an openness to expansion beyond sports. After Sports Illustrated’s Michael Rosenberg called out Mather for his intention to “bleed” newspapers and suggested his company cover non-sports news, Mather responded that The Athletic had considered turning to crime and politics, at least on a local level.
https://twitter.com/alex3780/status/922492114146963456
Of course, for The Athletic to purchase FiveThirtyEight, both sides would need to see the benefit of a partnership, and FiveThirtyEight has at least as much cause for trepidation as The Athletic does. Silver’s site has spent the last seven and a half years hosted by sturdy, media powerhouses in ESPN and The New York Times, and jumping to a two-year-old site with a relatively unproven model would represent quite a risk.
Then again, if Ken Rosenthal, Jayson Stark, Seth Davis, Stewart Mandel and dozens of other deeply accomplished writers trust The Athletic’s future, why shouldn’t Nate Silver?

About Alex Putterman
Alex is a writer and editor for The Comeback and Awful Announcing. He has written for The Atlantic, VICE Sports, MLB.com, SI.com and more. He is a proud alum of Northwestern University and The Daily Northwestern. You can find him on Twitter @AlexPutterman.
Recent Posts
NFL communicating ‘misleading’ info to media over refs dispute, union says
"League negotiators have been communicating misleading & incomplete info to owners & media."
Ronda Rousey: UFC got $7.7B TV deal, ‘no reason’ it can’t pay athletes ‘a living wage’
"They're thinking about the next quarter, they're thinking about the shareholders, and they're not thinking about their responsibility to be stewards of the future of the sport."
CBS audience for UFC 326 simulcast adds 2.5 million viewers to Paramount+ stream
The audience marks a significant boost from UFC's previous linear numbers on ESPN.
Charles Barkley warns WNBA players: ‘People who got all the money, they’re going to make the rules’
"The notion that workers are ever going to overpower billionaires and multimillionaires, that's never going to happen in any capacity."
Kylen Mills joining NBC Sports Bay Area as Giants gameday show host
NBC Sports Bay Area has found its new pregame and postgame host for Giants broadcasts this season.
Brendan Carr questions if Sports Broadcasting Act’s antitrust exemption applies to streaming
"There is a question that people are debating in the FCC record, which is to say, if you take a NFL game and you put it on a streaming service rather than broadcast TV, does the NFL still get to benefit from the broad antitrust exemption?"