ESPN first launched its 30 for 30 sports documentary series in 2009 as a way to celebrate the network’s 30th anniversary.
Fifteen years later, the franchise is still running strong, having become to sports documentaries what Kleenex is to tissues or Google is to search engines.
To celebrate the 15-year anniversary of one of its most successful franchises, ESPN is airing a one-hour special — a 30 for 30, if you will — about, well, 30 for 30. 15 Years of 30 for 30 is set to debut on October 6 at 7 p.m. ET on ESPN2 and will also be available to stream on ESPN+ immediately after it first airs.
Comedian Roy Wood Jr. will host the celebratory program, which will feature a countdown of the top films that have helped define the franchise. Notably, it will also feature interviews with the franchise’s co-creators and original executive producers, Bill Simmons, Connor Schell, and John Dahl, as well as several directors and contributors who have been featured throughout the franchise’s 15-year run.
“Directed by Gentry Kirby and produced by ESPN Films, the broadcast promises to offer a nostalgic yet fresh look at the series that has transformed sports storytelling,” a statement for the project reads. “Viewers can expect engaging commentary from filmmakers who helped shape the 30 for 30 legacy, reflecting on the series’ cultural significance, as well as the personal and professional impact of these films.”
Added ESPN Films Vice President and Executive Producer Marsha Cooke: “Over the past 15 years, 30 for 30 has become synonymous with powerful, compelling storytelling that transcends sports. Each film offers a unique lens into moments that resonate culturally and emotionally, and we’re thrilled to celebrate this legacy. We look forward to continuing to push the boundaries of sports documentaries for many years to come.”
While one could certainly accuse ESPN of being self-involved — and you won’t get any argument here — it will be interesting to see what will presumably be new interviews with Simmons, Schell and Dahl, each of whom has left ESPN in the decade-and-a-half since 30 for 30‘s debut. And although the one-hour special won’t officially fall under the franchise’s banner, it speaks volumes about its cultural relevance that many — including this article’s headline — will say otherwise.
About Ben Axelrod
Ben Axelrod is a veteran of the sports media landscape, having most recently worked for NBC's Cleveland affiliate, WKYC. Prior to his time in Cleveland, he covered Ohio State football and the Big Ten for outlets including Cox Media Group, Bleacher Report, Scout and Rivals.