TCU's social media team roasted The CW in a hilarious commercial that took a shot at the network's coverage of college football. Credit: TCU Football
By Sam Neumann on

TCU football, we owe you an apology; we weren’t really familiar with your social media admin’s game.

Now, we at Awful Announcing, the ACC, The CW, and the rest of college football are, as whoever runs the official account for the Horned Frogs on X (formerly Twitter) woke up Friday morning and chose violence.

In recreating a ‘This is SportsCenter’ commercial, TCU’s social team poked fun at the fact that the Horned Frogs would be on The CW for their Week 4 matchup against SMU. The 28-second clip was relatively tame until about the 20-second mark. It showed an unidentified TCU player sporting a No. 1 jersey, making a cup of coffee at the community Keurig and settling into a desk chair at the team’s football offices.

You can hear an audible “All of our representatives are currently busy; please stay on the line,” as the Horned Frogs player in question pretends to make a customer service call. That’s when it gets juicy as Paula Cole’s “All I Want to Wait” plays through the speakerphone.

It was a ‘This is SportsCenter’ commercial.

Well…

“This is CW, unfortunately.

“Thanks ACC.”

Ouch.

It’s not exactly clear why TCU threw shade at The CW. While it might not be the usual go-to for college football, the network has proven to be pretty solid. Thom Brennaman will lead The CW’s coverage of the ACC and some Pac-12 games, joined by Max Browne and Treavor Scales.

Last year, Tom Werme, James Bates, and Scales handled most of the ACC games for the network. After picking up the Raycom-produced package last summer, The CW has kept things rolling with these broadcasts.

But TCU also came rolling with the punches, which drew some notable responses:

TCU’s social media team brought their A-game, and the internet didn’t miss it. In college football, where even TV networks aren’t safe from a little shade, this level of pettiness is pure gold.

But hopefully, a 28-second clip didn’t write a check that the football team can’t cash.

[TCU]

About Sam Neumann

Since the beginning of 2023, Sam has been a staff writer for Awful Announcing and The Comeback. A 2021 graduate of Temple University, Sam is a Charlotte native, who currently calls Greenville, South Carolina his home. He also has a love/hate relationship with the New York Mets and Jets.

View all posts by Sam Neumann