Arizona State University head basketball coach Bobby Hurley is interviewed on TNT's pregame broadcast Men's before the NCAA national championship game at State Farm Stadium. Syndication: Arizona Republic

You’d imagine that Hollywood producers would be lining up to do a docuseries with Danny Hurley, head coach of the two-time defending national champion UConn Huskies men’s basketball team.

They’ll have to make do with the other Hurley.

While Danny has cemented himself as the top college basketball coach in the nation, brother Bobby has been trying to make things work with the Arizona State Sun Devils. The Duke legend is entering his 10th season as the head coach there, and while he’s had some success, he’s only gotten them to the NCAA Tournament once in the past five seasons and hasn’t made it past the first round.

As ASU leaves the Pac-12 behind and enters the Big 12, Hurley is perhaps hoping to leverage his last name to lure more attention to the program in efforts to get the Sun Devils back on track.

Field of 68’s Jeff Goodman posted on X Sunday that Hurley is “in talks with major Hollywood producers and streaming platform[s] to create a made-for-TV docuseries leveraging Hurley’s personal NIL, success as a player and coach to forge Fortune 500 brand partnerships with the intent to further increase the visibility of the men’s basketball program.”

“This would be a game-changer for Hurley and Arizona State – which has struggled with NIL the past year,” added Goodman in a follow-up post.

It’s not unthinkable that a streamer might be interested in seeing behind the scenes at a college basketball program on the brink, especially if there’s going to be some insight into the NIL process and a chance to see how the sausage is made.

Hurley recently signed a two-year extension with ASU, so in theory, he’s not trying to greenlight a docuseries that could potentially show the end of his tenure there, though if things do go south for the Sun Devils, you never know what the cameras might pick up.

[Jeff Goodman, Heartland]

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to