Say what you want about the Alliance of American Football, but the spring football league’s TV partners seem to be interested in airing more games as its inaugural season winds down. Just a week after TNT added two more AAF games to its schedule, CBS is following their lead, promoting two April games to the CBS broadcast network.
The first game promoted is the Memphis-San Antonio game on Saturday, April 6th, which will now air on CBS at noon. It’s worth noting that CBS will be airing the Final Four on April 6th, potentially giving them an entire day of live sports (depending how long they want to run the pregame show before the first Final Four game).
The second promoted game is one of the AAF conference championship games on Sunday, April 21st, also airing at noon on CBS. The other Alliance conference championship game will air on TNT, while the Alliance Championship game airs on Saturday, April 27th at 8 PM on CBS.
On the season, AAF ratings have been impressive without being incredible. It’s live sports content in a part of the sports calendar really lacking in live sports content, and networks are going to jump if it’s there for the taking. Adding the game on the day of the Final Four is a no-brainer for CBS, and I would assume the only reason they didn’t add one in the weeks between that game and the conference championship game is because of a little event called The Masters.
