Amy Trask Ice Cube

Today was a good day for Ice Cube. The rapper and founder of the BIG3 basketball league, which will feature everyone from Allen Iverson to Chauncey Billups to Mike Bibby in 3-on-3 basketball that will air on FS1 this summer (and be one of their programming highlights), announced Tuesday that he made a very impressive hire as league CEO, former Oakland Raiders’ CEO and current CBS Sports Network analyst Amy Trask:

Ice Cube’s Raiders’ fandom is well known, so that’s a logical connection, and Trask’s mix of sports business experience (she was the Raiders’ CEO from 1997 through 2013, and worked with the team before that as well) and sports media experience (she’s worked for CBS since 2013, has won praise for her work on That Other Pregame Show and We Need To Talk, was named an AA rising star in 2014, and has written a book about her time with the Raiders) seems like a good fit for a fledging basketball league. She’s also a big-name hire, which should help the league draw some attention. And fortunately for viewers who enjoy Trask’s work at CBS, she’ll be continuing that as well, as this Sportsnaut piece notes:

I am thrilled to work with Ice Cube, Jeff (Kwatinetz) and Roger (Mason Jr.) on this exciting new adventure and I am thrilled to continue television work as well – both Big3 and CBS Sports Network are sensational and it is my privilege and pleasure to be associated with both of these tremendous organizations,” Trask told Sportsnaut on Tuesday.

We’ll see how this works out, but it certainly seems like a smart move on the league’s part. And if Trask can juggle this with her TV work, so much the better.


About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.