Today was a good day for Ice Cube. The rapper and founder of the BIG3 basketball league, which will feature everyone from Allen Iverson to Chauncey Billups to Mike Bibby in 3-on-3 basketball that will air on FS1 this summer (and be one of their programming highlights), announced Tuesday that he made a very impressive hire as league CEO, former Oakland Raiders’ CEO and current CBS Sports Network analyst Amy Trask:
From the @RAIDERS to the @thebig3 as our new #CEO – welcome to the team @AmyTrask. pic.twitter.com/zdJ2Tq3hkp
— Ice Cube (@icecube) April 11, 2017
The latest
- Tom Luginbill, Sam Acho talk unique UFL field analyst access: ‘What CFB and the NFL doesn’t want you to hear’
- John McEnroe talks ‘shot in the arm for the sport’ of TNT French Open coverage
- Garrett and Nicole McNamara cherish authenticity of ‘100 Foot Wave’
- AA Podcast: Mike Greenberg on Michael Jordan, ‘Inside the NBA,’ Shedeur Sanders, and more
I am thrilled to work with Ice Cube, Jeff (Kwatinetz) and Roger (Mason Jr.) on this exciting new adventure and I am thrilled to continue television work as well – both Big3 and CBS Sports Network are sensational and it is my privilege and pleasure to be associated with both of these tremendous organizations,” Trask told Sportsnaut on Tuesday.
We’ll see how this works out, but it certainly seems like a smart move on the league’s part. And if Trask can juggle this with her TV work, so much the better.