Military marketing expert: Army partnership with The Rock and the UFL was ‘flawed from the start’
"The Army aligned with a new property that didn't have an established fanbase and expected immediate results."
UFL News
The Army’s ‘catastrophic’ partnership with The Rock and the UFL reportedly led to loss of 38 enlistments
"The center of gravity was Johnson, whom service planners were hoping could elevate the Army brand."
UFL’s Daryl Johnston cites odd factors for low attendance, including Caitlin Clark, soccer
"Caitlin Clark is a phenom that kind of swept the spring athletic scene, so there is a lot of different things …competing for eyes."
UFL executives inspired by positive viewership numbers
"The UFL at this point is a part of the Fox portfolio, and it’s going to grow."
UFL Championship Game viewership surpasses XFL, USFL title games
The 2024 UFL season closed on a high note with its championship game.
Tom Brady joins Fox booth during UFL Championship
"He's joining us here at Fox Sports as I'm sure you have heard, as an analyst this fall. I can't wait to see that."
Fox’s Eric Shanks confirms ‘many’ UFL games will move to Fridays in 2025
To help fill the WWE Smackdown void on Fox, the UFL will play a lot of Friday games in 2025.
UFL Conference Championship ratings solid compared to regular season
The UFL is heading its first season on a high note.
UFL coach Wade Phillips has hot mic incident thanks to cold Gatorade bath: ‘Oh sh*t!’
The Brahmas move on to the UFL Championship Game.
UFL averages 816,000 viewers for 2024 regular season
This is a sharp increase over the USFL and XFL last season.
UFL beer snake leader interview features on-the-spot pivot from ESPN’s Kayla Burton
"I was shirtless holding the beer snake before Birmingham and their shirtless boys, all right?"
With decent ratings and anemic attendance, can the UFL be the spring football league to finally survive?
UFL center let quarterback know ‘my ass is not this wet’ during Fox broadcast
"I handed that ball off and I literally am dripping from your ass."
UFL announcer has classic call on blooper play
"McFarland got pancaked by Aaron Monteiro. The problem is..."
Fox reportedly adding Friday night UFL games to help replace ‘Smackdown’
"This points to expansion (more games for more windows) and the ratings being better than expected on Fox's end."
Report slams UFL co-owner Dwayne ‘The Rock’ Johnson’s work ethic, lack of professionalism
Johnson's certainly building quite the reputation around Hollywood.
Wade Phillips wasn’t pleased with in-game question about his decision making
"I didn’t appreciate being second-guessed in a critical moment."
Army UFL sponsorship saw internal criticism, including over attempt to partner with Dwayne ‘The Rock’ Johnson
"The XFL provides minimal unique market coverage not already supported by the Army's current media plan."
Sports handicapper Steve Fezzik: ‘[The UFL] is going to fail’
"You know what doesn't work? Launching during mid-to-late March."
Dwayne ‘The Rock’ Johnson reveals presidential endorsement plans to Fox News’ Will Cain
"Hey, you know I'm in this position where I have some influence, and it's my job … to exercise my influence and share."
UFL Week 1 viewership slides from XFL, USFL opening weeks
The UFL's Week 1 viewership seemed fine, though unspectacular.
ESPN’s UFL broadcast reminded viewers of one of the worst national title games ever played
Nobody wants to be reminded on nine punts for 411 yards.
Curt Menefee, Joel Klatt headline Fox’s UFL broadcast talent
The 2024 UFL on Fox broadcast lineup features many familiar faces.
ESPN announces broadcasters for 2024 UFL season
ESPN's UFL broadcaster lineup contains a field analyst for each game.
Dwayne ‘The Rock’ Johnson turns NASCAR appearance into UFL promotion
Dwayne Johnson's appearance on Fox's "RaceDay" gave him and the network a perfect opportunity to promote their new UFL partnership.
