TikTok News
Jeff Pearlman: ‘Why does [Stephen A. Smith] have to have an opinion about everything?’
"Stop ****ing talking like you know, cause you actually don't know on this subject."
Meet the TikToker with the best Tony Romo impression on the internet
UCLA athletes launch NIL club to build brand, social media fans
The personal marketing student-athletes learn can be a critical skill down the road in job searches and networking.
Fox to bring back ‘Caitlin Clark Cam’ on TikTok for Iowa-Nebraska
Fox said their Clark-focused camera on TikTok drew more than 800,000 views during Iowa's game last Saturday.
Fox deploys Caitlin Clark Cam ahead of Iowa-Maryland game
Fox Sports announced that they will deploy a Caitlin Clark Cam on TikTok this week ahead of the Iowa superstar's game vs. Maryland.
Emmanuel Acho gives away the game after getting called out for sharing fake Caleb Williams story
"Either way, real or fake, the video would garner traction which would increase followers."
Sports TikTok creators weigh in on the platform’s pros, cons, and future
How golf videos became the secret to viral sports media content
ESPN passes Paris Saint-Germain as most-followed brand on TikTok
Technically, TikTok itself is the most followed brand on its platform. But ESPN has risen above all others.
Seattle Kraken delete TikTok videos of Alex Wennberg after ‘BookTok’ controversy
The Kraken have deleted all TikTok posts that reference the phrase "BookTok" in any way.
Charles Barkley again speaks in support of LGBTQ+ community, adds support for Bud Light: ‘If you’re gay, bless you. If you’re transgender, bless...
"If you're gay, bless you. If you're transgender, bless you. And if you have a problem with that, **** you!"
National Havoc Robot League EP Michael Kane talks TikTok boost
"We always knew our sport was a perfect fit for TikTok."
Members of US Congress call on ESPN to drop TikTok sponsorship
The partnership with TikTok raises "serious questions about ESPN corporate decision-making"
‘We Got Ice’ hosts Lorenzo DeMalia and Jack Doyle talk creating MLB content and joining Jomboy
"I don't think baseball has a product issue, I think it has a packaging issue. They need creators to help package the game, and that's what we do, make the game more consumable for people."
TikTok has spoken: NFL on CBS theme rocks, ESPN’s “MNF” & NFL Network themes stink
The Monday Night Football & NFL Network themes performed poorly, but the NFL on CBS theme drew a lot of love.
Wave Sports + Entertainment signs CultureCams to lead soccer coverage at FTBL
"WSE has the reach and resources to be able to have a major impact on the footballing community, especially with its global audience of young fans."
Tipsy Charles Barkley hilariously attempts to understand TikTok: “I wanna be in this Tik thing”
"This is a TikTok? I wanna do a TikTok when we both in it. I wanna be in this Tik thing, I wanna be in this with you."
Mark Cuban: “TikTok-like presentation of sports is the future of sports media”
"We’re not going to get our 16-year-old...to sit for a full game. It’s just not going to happen.”
Lucy Rohden of Wave Sports + Entertainment talks Super Bowl, TikTok, and sports comedy: “This is content for fans by fans.”
"If you're making TikTok content, it's not a matter of if you go viral, it's when you go viral. It just embraces creative people and doesn't care about where you're from, what you look like."
Wave Sports + Entertainment’s Mack Sovereign talks shift to more original content and deals with creators
"We had at least hypothesized that talent is a way to develop that deeper relationship with that audience, putting a face to the brand to really make it feel like there is a voice and a personality that is behind the page, and helping separate ourselves from the ocean of football information that gets shared online."
WAVE.tv opens new HQ and studio, rebrands as Wave Sports and Entertainment, announces more original content
"When a media company builds native studio capabilities to create its own original programming, you know they have crossed the threshold into a certain level of success."
