TikTok, FIFA unveil 30 creator correspondents for 2026 World Cup
Major sporting events continue to lean on personality-driven online coverage
TikTok News
MLB gives TikTok creators access to content library in expanded partnership
MLB will open up its content vaults to people who aren't the league itself.
Brady Tkachuk upset over White House AI-doctored video insulting Canadians: ‘That’s not who I am’
"Well, it's clearly fake, because it's not my voice, not my lips moving."
WNBA’s Sophie Cunningham comes for Los Angeles: ‘They have no personalities and they all look the same’
"Am I weird? I mean, I know I’m weird, but like, people get so used to talking into their phones."
ESPN hires Sportsish founder Lily Shimbashi
ESPN is finalizing a two-year deal with Sportsish founder Lily Shimbashi to serve as a content creator for major events, according to Front Office Sports.
Fox reportedly didn’t sign off on FIFA selling live World Cup ‘look-ins’ to TikTok
The network is reportedly in talks with a rival social media platform for similar rights in the U.S. market.
Matt Barnes accuses Jeff Pearlman of constant negativity: ‘Look in the mirror’
A review of Pearlman's recent content suggests otherwise.
FIFA names TikTok ‘preferred platform’ for 2026 World Cup, will livestream parts of matches
"We’re reaching the next generation of football fans — particularly younger and female audiences — and converting that passion into real tune-in and engagement at unprecedented scale."
Jeff Pearlman doesn’t understand why anyone still listens to Chris ‘Mad Dog’ Russo
"I just actually don't get the schtick."
Jeff Pearlman doesn’t understand why CBS announcers weren’t being honest about Philip Rivers
"...if a quarterback is throwing helium balloons, the only way to call it is to be honest about it."
Awful Announcing’s top sports influencers and content creators of 2025
Social media awakened the sports radio caller in all of us
Jeff Pearlman crushes ESPN, Pitt for viral Tony Dorsett sideline interview: ‘F*cking shameful’
"Unless you're trying to showcase what the game has done to them, I don't think there's any justification for ESPN interviewing a guy who's been ravaged by memory loss and decreased cognitive skills..."
ESPN to launch TikTok-style video feed in new app
ESPN is going to bring the vertical video trend that has made TikTok a phenomenon into its app to try to keep sports fans entertained.
ESPN hires TikTok star Katie Feeney to lead next-gen sports content
Feeney will spearhead a revitalized SportsCenter on Snapchat.
3 days after leaving social media over Hulk Hogan controversy, Joey Swoll returns
"Love me or hate me, I am not going anywhere, and you are not going to cancel me."
Fitness influencer Joey Swoll quits social media over Hulk Hogan controversy
Swoll's sudden fall from grace is shocking, given how seemingly beloved he was on both sides of the aisle.
Sophie Cunningham reveals WNBA fine over TikTok video
Sophie Cunningham said she was fined by the WNBA for posting a TikTok video using a Sabrina Carpenter song to send a message to officials.
UNC Press is getting tired of fielding Bill Belichick/Jordon Hudson media requests
UNC Press sounds like UNC Tar Heels, but it's a very different thing.
Giants pitcher Sean Hjelle’s wife accuses him of affair, abuse in viral TikTok video
"These type of allegations fall under their jurisdiction and we won’t be commenting further."
Jeff Pearlman: Bill Simmons makes it sound like you can’t enjoy sports without gambling
"I'd like Bill Simmons to sort of not just acknowledge that you're taking this f*cking blood money..."
Jeff Pearlman: Bill Simmons’ The Ringer runs on ‘blood money’
"If it weren't for gambling and gambling shows, you probably wouldn't exist anymore."
Ja Morant, LeBron James dominate NBA digital viewing
It's not just LeBron and the Lakers driving NBA digital viewing.
LeBron James on viral TikTok songs honoring him: ‘We got a good laugh’
"My youngest son Bryce actually showed me one yesterday. … There's quite a few out there."
Jeff Pearlman: Stephen A. Smith’s Trump-Bills story ‘utterly preposterous’
"I mean, come on, man, just f*cking do your research."
Dave Portnoy moves fast as influencer Alix Earle becomes podcast free agent
"You can stop tagging me. I know what needs to be done."
Eagles rookie Quinyon Mitchell inexplicably asked about his last Super Bowl
"You said the last Super Bowl?"
The surprisingly lucrative business of Tony Romo & Cris Collinsworth impressions
Inter Miami has huge lead in pro sports TikTok followers
Lionel Messi's Inter Miami dominates the rest of the competition on TikTok with other major sports brands falling way behind.
TikTok, Title IX uncertainty will have huge impact on female athletes
Female athletes have drawn huge audiences on TikTok and the threatened ban of the platform could have major repercussions for them.
Joy Taylor calls reaction to Donald Trump reversing TikTok ban ’embarrassing’
"Make a problem, let people forget you started it, take credit for fixing a problem you created to make yourself look good."
Coco Gauff writes ‘RIP TikTok USA’ on camera following win at Australian Open
"Hopefully it comes back. It’s really sad … I love TikTok. It’s like an escape. I honestly do that before matches."
TikTok star dismissed from Ohio State football team
Caden Davis had come under fire for recent videos that made it appear he was with the Buckeyes at the Cotton Bowl.
