"I don't have sympathy for him going public...If you reveal publicly any little weakness, it can affect your team's ability to believe in you in the toughest spots, and it definitely can encourage others on the other side to come after you"
Russell Wilson's new "DangerTalk" podcast on ESPN is just the latest in a growing trend of content deals media companies have signed with active athletes. And the history and implications of that trend are worth some consideration.
"There's an appetite for knowledge across sports, whether it be to understand how salary caps work or what goes into draft picks. So giving fans the power to reconstruct plays, and being able to do that across a NFL Sunday, is kind of cool."