Tom Brady’s social media team was just as confused by retirement news as you were
"There was no media strategy planned because no one at Shadow Lion knew this news was coming."
Instagram News
Wave Sports + Entertainment’s Mack Sovereign talks shift to more original content and deals with creators
"We had at least hypothesized that talent is a way to develop that deeper relationship with that audience, putting a face to the brand to really make it feel like there is a voice and a personality that is behind the page, and helping separate ourselves from the ocean of football information that gets shared online."
WAVE.tv opens new HQ and studio, rebrands as Wave Sports and Entertainment, announces more original content
"When a media company builds native studio capabilities to create its own original programming, you know they have crossed the threshold into a certain level of success."
Top Rank’s Brian Kelly and WAVE.tv’s Greg Bobolo discuss content partnership and focus on reaching younger viewers
"The format of boxing is really catered towards the consumption behavior of the younger demographic."
Nutrabolt CMO Rajaa Grar talks C4 Energy athlete partnerships, and why “social media is a cornerstone” of those deals
"Social media has woven itself into our daily lives, and is truly a powerful tool of self-expression for our athletes as well as for our fans."
Kevin Durant called Jay Williams’ ESPN retelling of Durant’s supposed holiday party comments “a fuckin lie”
"Jay Williams can NEVER speak for me, ever..."
WNBA suspends Connecticut Sun HC/GM Curt Miller after Liz Cambage blasted his “She’s 300 pounds!” comment to ref
"The next time you try to call out a referee, trying to get a call, being like 'C'mon, she's 300 pounds!', I'm going to need you to get it right, baby! Cause I'm 6'8'', and I just double-checked, because I love to be correct and get facts, I'm weighing 235 pounds."
Paul Pierce out at ESPN following his Instagram Live story with dancers
Pierce had been at ESPN since September 2017.
NBA fines Kevin Durant $50,000 over homophobic and misogynistic language he used in DMs to Michael Rapaport
This week, Michael Rapaport revealed the direct messages Kevin Durant had sent him, which contained homophobic and misogynistic language. Durant has now been fined by the NBA.
theScore launches “Mint Conditions,” a series on sports and pop culture cards and digital collectibles
"The trading card and collectibles industry is having a major resurgence."
Ravens’ LB Matthew Judon calls ESPN’s Jamison Hensley a liar over contract offer report, threatens photo leak (updated)
"@jamison.hensley so I'm waiting on your ESPN sourced apology or I'm leaking these photos I got with you in the strip club."
