Brothers Jake and Logan Paul are expanding their reach in the fight promotion business. The brothers, former Vine and YouTube stars who have since pivoted to boxing and professional wrestling, respectively, plan to bring a new fighting competition show to Hulu and ESPN.
The show, currently called “Untitled Paul Brothers Fight Competition Series,” is already building its cast and is set to begin production in 2027.
Here’s the logline:
From the hearts and minds of Jake and Logan Paul, this series is a ruthless competition where eliminations are not settled by a vote; they are settled by a fight. Split into rival teams, coached by two rival brothers, the fighters live and train together in the wild. But the battle really begins before the fight, because fighters choose the matchups, turning every alliance, every rivalry into a strategic weapon. Jake and Logan will send the losers of each fight home until just one man and one woman are left standing to claim victory.
Jake Paul shared a message regarding the show on social media.
This series takes everything we love about competitive combat and turns it into a high-stakes survival spectacle out in the wild. Primal survivor meets fighting. You choose your opponent, fight to stay, and have nowhere to hide. https://t.co/57WiCU5SAv
— Jake Paul (@jakepaul) September 10, 2026
The repeated phrasing of “in the wild” in both Paul’s message and the show’s logline is interesting, as it seems to tease a Survivor-like aspect to the enterprise. Given the show was previously known under the working title of Fight Island, that sure could be the case.
While your mileage undoubtedly varies on content from the Paul brothers, they both have a history of selling fights. Jake’s boxing bouts with Mike Tyson and Anthony Joshua each drew tens of millions of viewers, and his company, Most Valuable Promotions, has put together fight cards for years, while Logan fought Floyd Mayweather Jr. and has been a WWE champion.
About Tyler Lauletta
Tyler is a editorial contributor at Awful Announcing, with previous stops at Sports Illustrated and Business Insider during his career covering sports in digital media. He is, begrudgingly, a Truster of the Process and general Philly sports sicko.