Dave Portnoy Credit: Jasen Vinlove-USA TODAY Sports

The mess around 670 The Score won’t go away, and Barstool Sports founder Dave Portnoy is doing his best to ensure it continues.

After a bizarre online scuffle with midday host Dan Bernstein last week over Chicago sports personality Barstool Eddie calling Bernstein by his last name (yes, it’s as strange as it sounds), Portnoy revealed he won a charity auction through One Cause to be “producer for the day” on the Bernstein & Holmes Show.

Now that the station has solidified its lineup with Laurence Holmes moving to afternoon drive and Bernstein being paired with new cohost Marshall Harris on middays, Portnoy is pushing for Audacy and the station to come to the table with the prize.

“Now that Holmes ditched @dan_bernstein what show do I get to produce?” Portnoy posted on X, tagging the station. “I won that auction to be Bernstein’s boss for a day. I want to produce his show.”

The whole issue began when Barstool Eddie worked as a guest host on 670 The Score’s afternoon show alongside Matt Spiegel, filling in for the departed Danny Parkins. During a cross-talk segment between the two shows, Eddie called Bernstein by… his given last name. That incensed Bernstein, to the surprise even of his cohost Holmes.

Portnoy chimed in quickly, writing on X that “Stoolies have never had a more important war than to ruin this guys life (professionally speaking of course).”

Since then, 670 saw its first choice for a Parkins replacement, Jason Goff, fall through. Instead, Holmes will replace Parkins in the afternoon while Harris will join the station alongside Bernstein.

Nobody will be surprised that Portnoy unleashed his sycophants on Bernstein, which is probably an overreaction. However, this was a totally avoidable mishap by Bernstein, who overreacted himself to someone simply calling him by his name.

Now, the sports media world waits to see whether Audacy and the station will make good on its charity auction prize and let Portnoy come to Chicago and produce the show.

A quick look at the auction shows it cost Portnoy just $5,000 for a chance to double down on his feud with Bernstein and put the station in quite the spot. Hilariously, Barstool uses the same platform to run its own charity auctions.

Obviously, 670 missed that.

[Dave Portnoy on X]

About Brendon Kleen

Brendon is a Media Commentary staff writer at Awful Announcing. He has also covered basketball and sports business at Front Office Sports, SB Nation, Uproxx and more.