Aaron Gleeman left The Athletic because the company wanted him to stop covering the Minnesota Twins. He had been doing it for seven years there and for more than two decades overall, and when given the choice between keeping the job and keeping the beat, he chose the beat.
Gleeman announced his departure on Monday and is relaunching AaronGleeman.com, the independent site where he started covering the Twins in 2002, before stints at Baseball Prospectus, NBC Sports, and, eventually, The Athletic, which he joined in 2019.
My big news: I’ve left The Athletic because they wanted me to stop covering the Twins.
I refused to give up my dream, so I’m betting on myself and returning to my independent roots.
I need your support to make it work. Join me and let’s do this together: https://t.co/osUsyR3GwG
— Aaron Gleeman (@AaronGleeman) May 11, 2026
He is offering monthly ($8) and annual ($75) subscriptions and plans to bring the same level of access and coverage he had at The Athletic — clubhouse reporting, prospect rankings, mailbags, live chats — directly to readers without what he described as “corporate middlemen” between writer and reader.
“Covering the Twins for The Athletic was my dream job, in many ways,” Gleeman wrote. “But what I learned is that the ‘covering the Twins’ part is what made that true. And any job that wants to pull me away from covering the Twins, and scale back their overall coverage of the team, ceases being my dream job.”
As Awful Announcing noted when reflecting on The Athletic’s first decade, the local-first model that defined the company’s original pitch — every team gets a dedicated beat writer, serves the fans that newspapers are abandoning — gave way years ago to a national publication built around names and properties that drive subscriptions across geographies.
A Twins beat writer convinces 5,000 Minnesota fans to subscribe. Ken Rosenthal convinces 50,000 baseball fans nationally. The math was always going to catch up with smaller-market beats eventually, and when The Athletic laid off nearly 20 writers and cut specific team beats in 2023, framing it as a shift toward national and regional coverage, it was a signal of exactly where things were headed.
For Gleeman, the answer was to stop waiting for a large outlet to value what he does and go build it himself.
“Twins coverage has unfortunately been shrinking almost everywhere,” he wrote, “and I fear, given my experience at The Athletic and the current sports media landscape, it’s only going to get worse. But not here. And not with me.”
According to Front Office Sports, he’s since garnered over 1,000 subscribers.
About Sam Neumann
Since the beginning of 2023, Sam has been a staff writer for Awful Announcing and The Comeback. A 2021 graduate of Temple University, Sam is a Charlotte native, who currently calls Greenville, South Carolina his home. He also has a love/hate relationship with the New York Mets and Jets.