Amazon Thursday Night Football Oct 12, 2023; Kansas City, Missouri, USA; A general view of the Amazon Thursday Night Football signage prior to a game between the Kansas City Chiefs and Denver Broncos at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports

Earlier this month, Amazon landed the streaming-exclusive NFL Playoff game for the 2024-25 season. In doing so, Amazon displaced NBCUniversal’s Peacock streaming service who had the NFL’s first and lone streaming playoff game this past season.. While it was unclear then, the rumored price has started to leak out.

CNBC reported on Wednesday evening that Amazon will pay  a whoooping $150 million for the exclusive rights to an NFL playoff game next season. Earlier Wednesday, Front Office Sports reported that the NFL’s price tag was $120 million to have the rights for the game next January.

“I’m told the number is closer to $150 million rather than $120 million from a source familiar with the matter,” Sherman said. He added that both Amazon and the NFL both issued “no comment” on the news.

“The point of why this is important is that Peacock paid $110 million for the last playoff game. So, if Amazon is paying closer to $150 million for this one, now we’re talking about a 30-plus percent increase. Not a nine or ten percent increase.

When Peacock shelled out $110 million for the game, you had to expect that whatever price tag the game had last year, it would absolutely go up this year given increased ratings across the board for the NFL. Although the game irked fans in terms of being inaccessible without subscribing to Peacock, there were no notable technical issues and the network boasted that 23 million people watched the AFC Wild Card game between the Miami Dolphins and the eventual Super Bowl champion Kansas City Chiefs.

Amazon liked what I saw and will look to potentially do better this next season as their higher subscriber base will likely see them break new records.. $150 million is no small sum, and Amazon clearly has shown a ‘want’ to stream NFL games. Their Prime Vision cast has gotten rave reviews, and it’s being featured in a potential playoff game definitely creates a big moment for that alternate broadcast, in a way. It will likely have more exposure than ever before previously, so perhaps that’s a sub-level storyline to watch here. Alternate broadcasts are all the rage, after all.

Nonetheless, the price is going up, just like everything else these days.

[Awful Announcing; Front Office Sports]

About Chris Novak

Chris Novak has been talking and writing about sports ever since he can remember. Previously, Novak wrote for and managed sites in the SB Nation network for nearly a decade from 2013-2022