ESPN Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 NASCAR SPRINT CUP: Pocono (live) Sun 12:47PM- 4:30PM 223 2.8 4374
2 MLB SUNDAY NIGHT: N.Y. Yankees/Boston Sun 8:00PM-11:53PM 233 1.5 2243
3 NASCAR SPRINT CUP COUNTDOWN (live) Sun 12:00PM-12:47PM 47 1.0 1436
4 SPORTSCENTER EARLY (live) Sun 4:30PM- 6:00PM 90 0.9 1359
5 NASCAR NATIONWIDE SERIES: Iowa (August) Sat 8:00PM-10:30PM 150 0.8 1338
6 USA BASKETBALL MEN (live) Fri 9:00PM-10:48PM 108 0.7 1061
7 SPORTSCENTER LATE (live) Fri 10:48PM-12:00AM 72 0.7 1015
8 PARDON THE INTERRUPTION Wed 5:30PM- 6:00PM 30 0.7 918
9 BASEBALL TONIGHT: SUNDAY COUNTDOWN (live) Sun 7:00PM- 8:00PM 60 0.6 885
10 PARDON THE INTERRUPTION Mon 5:30PM- 6:00PM 30 0.7 871

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN is up 19 percent (907,000 vs. 762,000) from one week earlier and up 5 percent (907,000 vs. 861,000) from the same week one year ago (July 29-August 4, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN is about even (593,000 vs. 591,000) from one week earlier and down 5 percent (593,000 vs. 627,000) from the same week one year ago (July 29-August 4, 2013).

Dale Earnhardt Jr.’s victory at the “Gobowling.com 400” at Pocono Raceway (4.374 million) on ESPN August 3rd drew 14 percent less viewers than Kasey Kahne’s 2013 win (5.063 million viewers on August 4, 2013).

ESPN’s weekday afternoon talkers’ viewership averages for the week:

  • “NFL Insiders” (ESPN, July 28-30 and Aug. 1 at 3-4 p.m.): 372,000
  • “NFL Live” (ESPN, July 28-Aug. 1 at 4-5 p.m.): 466,000
  • “Around the Horn” (ESPN, July 28-Aug. 1 at 5-5:30 p.m.): 594,000
  • “Pardon the Interruption” (ESPN, July 28-Aug. 1 at 5:30-6 p.m.): 820,000; Jason Whitlock’s editions with Michael Wilbon (918,000 viewers on July 30) and Dan LeBatard (749,000 viewers on July 31 and 767,000 viewers on Aug. 1)

MLB Baseball: Toronto at Boston (7-10:27 p.m.) — 0.4 household rating and 591,000 viewers.
MLB Baseball: L.A. Angels at Baltimore (7-9:48 p.m.) — 0.5 household rating and 713,000 viewers.

ESPN2 Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 NHRA DRAG RACING: O’Reilly Nationals Sun 7:00PM-10:00PM 180 0.4 729
2 PRO FOOTBALL HALL OF FAME (live) Sat 6:50PM-11:41PM 291 0.5 718
3 BOXING SERIES (live) Fri 9:01PM-11:00PM 119 0.3 420
4 TENNIS:US OPEN SERIES WOMEN: Bank of West Class – Semifinal Sat 5:00PM- 6:50PM 110 0.3 416
5 TENNIS:US OPEN SERIES WOMEN: Bank of West Class – Final Sun 5:00PM- 7:00PM 120 0.3 371
6 MAJOR LEAGUE SOCCER: Seattle/Los Angeles Mon 10:00PM-12:06AM 126 0.2 366
7 FIRST TAKE (live) Wed 10:00AM-12:00PM 120 0.3 333
8 FIRST TAKE (live) Fri 10:00AM-12:00PM 120 0.2 330
9 FIRST TAKE (live) Mon 10:00AM-12:00PM 120 0.2 309
9 FIRST TAKE (live) Tue 10:00AM-12:00PM 120 0.3 309

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN2 is up 28 percent (356,000 vs. 278,000) from one week earlier and up 6 percent (356,000 vs. 337,000) from the same week one year ago (July 29-August 4, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN2 is up 12 percent (192,000 vs. 172,000) from one week earlier and down 3 percent (192,000 vs. 197,000) from the same week one year ago (July 29-August 4, 2013).

ESPN2’s telecast of the “2014 Pro Football Hall of Fame Enshrinement Ceremony” which featured the inductions of Michael Strahan, Andre Reed, Ray Guy, Aeneas Williams and Derrick Brooks on Aug. 2 (718,000 viewers) rose 3 percent from the year-ago event, also from Canton, Ohio.

The semi-final and final rounds of tennis’ “Bank of West Class” women’s tournament (as part of the U.S. Open Series) were up 127 percent (183,000 viewers on Aug. 3, 2013) and up 20 percent (309,000 viewers on Aug. 4, 2013), respectively, from year-ago levels.

ESPN2’s daily talkers’ viewership averages for the week:

  • “Mike & Mike in the Morning” (ESPN2, July 28-Aug. 1 at 6-10 a.m.): 158,000
  • “First Take” (ESPN2, July 28-Aug. 1 at 10 a.m.-noon): 300,000
  • “Numbers Never Lie” (ESPN2, July 28-Aug. 1 at noon-1 p.m.): 201,000
  • “SportsNation” (ESPN2, July 28-30 and Aug. 1 at 3-4 p.m.): 193,000
  • “Highly Questionable” (ESPN2, July 28-Aug. 1 at 4-4:30 p.m.): 198,000
  • “You Herd Me with Colin Cowherd” (ESPN2, July 28-29 and 31 at 4:30-5 p.m.): 118,000
  • “Paul Finebaum Show” (ESPN2, July 28-31 at 5-5:30 p.m.): 93,000
  • “Outside the Lines” (ESPN2, July 28-31 at 5:30-6 p.m.): 96,000
  • “Olbermann” (ESPN2, July 30 at 11:05 p.m.-12:04 a.m.): 153,000
  • “Olbermann” (ESPN2, July 31 at 11 p.m.-12 a.m.): 109,000

ESPN2’s viewership for Major League Soccer (MLS) matches for the week included:

  • “Salt Lake City/New York” (ESPN2, July 30 9-11:05 p.m.): 170,000 total/105,000 adults 18-49, 0.1 household rating

For ESPN2’s Tuesday, July 29 WNBA doubleheader, Chicago/San Antonio (8:00 p.m. – 10:02 p.m. ET) drew 151,000 viewers (0.1 household rating) and Los Angeles/Phoenix (10:02 p.m. – 12:02 a.m. ET) drew 253,000 viewers (0.2 household rating).

National Women’s Soccer League’s Houston Dash at Portland Thorns FC on Aug. 3 (10 p.m.-12:05 a.m.) drew a 0.1 household rating and 190,000 viewers.

ESPNU Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 TOP 25 CFB GAMES OF YEAR Sun 3:00PM- 6:00PM 180 0.1 132
2 TOP 25 CFB GAMES OF YEAR Sat 9:00PM-12:00AM 180 0.1 126
3 COLLEGE FISHING Sun 10:00AM-11:00AM 60 0.1 124
3 TOP 25 CFB GAMES OF YEAR Thu 7:00PM-10:00PM 180 0.1 124
5 TOP 25 CFB GAMES OF YEAR Sun 6:00PM- 9:00PM 180 0.1 109
6 ESPN ORIGINAL DOCUMENTARY Thu 10:00PM-11:00PM 60 0.1 108
7 TOP 25 CFB GAMES OF YEAR Mon 7:00PM-10:00PM 180 0.1 106
7 TOP 25 CFB GAMES OF YEAR Sun 9:00PM-12:00AM 180 0.1 106
9 TOP 25 CFB GAMES OF YEAR Sat 6:00PM- 9:00PM 180 0.1 102
10 TOP 25 CFB GAMES OF YEAR Sun 12:00PM- 3:00PM 180 0.1 101

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPNU is up 41 percent (99,000 vs. 70,000) from one week earlier and up 83 percent (99,000 vs. 54,000) from the same week one year ago (July 29-August 4, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPNU is up 20 percent (49,000 vs. 41,000) from one week earlier and up 32 percent (49,000 vs. 37,000) from the same week one year ago (July 29-August 4, 2013).

ESPNU’s daily talker “The Herd” (10 a.m.-1 p.m.) averaged 48,000 viewers for the week.

ESPNEWS Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 SPORTSCENTER AFTERNOON (live) Thu 5:00PM- 6:00PM 60 0.1 161
2 SPORTSCENTER WEEKEND-PM (live) Sat 1:00PM- 2:01PM 61 0.1 153
3 SPORTSCENTER WEEKEND-PM (live) Sat 2:01PM- 3:00PM 59 0.1 152
4 SPORTSCENTER WEEKEND-PM (live) Sun 10:00PM-11:30PM 90 0.1 144
5 SPORTSCENTER WEEKEND-PM (live) Sat 12:00PM- 1:00PM 60 0.1 138
6 SPORTSCENTER WEEKEND-PM (live) Sat 4:00PM- 5:00PM 60 0.1 136
7 SPORTSCENTER AFTERNOON (live) Fri 5:00PM- 6:00PM 60 0.1 135
8 SPORTSCENTER WEEKEND-PM (live) Sun 7:00PM- 8:00PM 60 0.1 132
9 SPORTSCENTER WEEKEND-PM (live) Sat 5:00PM- 5:50PM 50 0.1 130
9 SPORTSCENTER WEEKEND-PM (live) Sun 12:00PM- 1:00PM 60 0.1 130

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPNEWS is down 3 percent (89,000 vs. 95,000) from one week earlier and down 28 percent (89,000 vs. 123,000) from the same week one year ago (July 29-August 4, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPNEWS is down 17 percent (50,000 vs. 57,000) from one week earlier and down 40 percent (50,000 vs. 84,000) from the same week one year ago (July 29-August 4, 2013).

Canadian Football League: British Columbia/Calgary on Friday, August 1 (10:10 p.m. – 1:00 a.m. ET) drew 76,000 viewers (0.1 household rating).

Source: Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.

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