Ed Note: We’re pleased to welcome Douglas Pucci to Awful Announcing, who you might know better as Son of the Bronx. Douglas built an impressive database of public ratings for television networks that were an invaluable resource for those interested in the media world. At AA, he will have the Top 10 programs from each of the sports networks every week, as well as data trends in viewership.
MLB Network Top 10 Programs
| RANK | PROGRAM | DAY | TIME | DUR | HH | VWRS (000) |
|---|---|---|---|---|---|---|
| 1 | SHOWCASE GAME: Baltimore/Washington or L.A. Dodgers/Detroit | Tue | 7:00PM-10:39PM | 219 | 0.2 | 328 |
| 2 | SHOWCASE GAME: St. Louis/Milwaukee or L.A. Angels/Texas | Fri | 8:00PM-12:07AM | 247 | 0.2 | 321 |
| 3 | AFTERNOON BASEBALL GAME: Atlanta/Chicago Cubs | Fri | 4:00PM- 7:09PM | 189 | 0.2 | 245 |
| 4 | MLB TONIGHT POSTGAME | Fri | 12:07AM- 1:10AM | 63 | 0.2 | 242 |
| 4 | MLBT ON DECK CIRCLE | Fri | 7:09PM- 8:00PM | 51 | 0.2 | 242 |
| 6 | MLB FUTURES GAME | Sun | 5:00PM- 7:50PM | 170 | 0.2 | 236 |
| 7 | MLB TONIGHT PRIME | Thu | 11:17PM- 1:02AM | 105 | 0.2 | 235 |
| 8 | MLB TONIGHT POSTGAME | Tue | 10:39PM-11:46PM | 67 | 0.2 | 228 |
| 9 | AFTERNOON BASEBALL GAME: L.A. Dodgers/Detroit | Wed | 1:00PM- 3:57PM | 177 | 0.2 | 213 |
| 10 | PRIME BASEBALL GAME: Detroit/Kansas City or L.A. Angels/Texas | Thu | 8:00PM-11:17PM | 197 | 0.2 | 201 |
In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), MLBN is up 10 percent (200,000 vs. 181,000) from one week earlier and up 2 percent (200,000 vs. 196,000) from the same week one year ago (July 8-14, 2013).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), MLBN is up 8 percent (105,000 vs. 97,000) from one week earlier and up 1 percent (105,000 vs. 104,000) from the same week one year ago (July 8-14, 2013).
The July 11th St. Louis/Milwaukee game featured the reunion of the 1990’s NBC MLB broadcasting duo of Bob Costas and Bob Uecker.
MLBN’s “High Heat” averaged 62,000 viewers for the week.
Golf Channel Top 10 Programs
| RANK | PROGRAM | DAY | TIME | DUR | HH | VWRS (000) |
|---|---|---|---|---|---|---|
| 1 | PGA TOUR: 2014 John Deere Classic | Sat | 1:00PM- 2:30PM | 90 | 0.4 | 491 |
| 2 | PGA TOUR: 2014 John Deere Classic | Sun | 1:00PM- 2:31PM | 91 | 0.3 | 431 |
| 3 | GC PREGAME LI | Sat | 2:30PM- 3:00PM | 30 | 0.3 | 396 |
| 4 | PGA TOUR: 2014 John Deere Classic | Thu | 2:58PM- 6:00PM | 182 | 0.3 | 380 |
| 5 | PGA TOUR: 2014 John Deere Classic | Fri | 2:58PM- 6:00PM | 182 | 0.3 | 369 |
| 6 | GC PREGAME LI | Sun | 2:31PM- 3:00PM | 29 | 0.2 | 305 |
| 7 | EUROPEAN TOUR: 2014 Scottish Open | Sat | 9:30AM-11:57AM | 147 | 0.2 | 234 |
| 8 | GOLF CENTRAL PREGAME | Thu | 1:30PM- 2:58PM | 88 | 0.2 | 191 |
| 9 | GOLF CHANNEL CINEMA: Tin Cup (1996) | Sat | 3:00PM- 5:30PM | 150 | 0.1 | 180 |
| 10 | EUROPEAN TOUR: 2014 Scottish Open | Sun | 9:30AM-11:55AM | 145 | 0.1 | 173 |
In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Golf Channel is even (117,000 vs. 117,000) from one week earlier and down 18 percent (117,000 vs. 142,000) from the same week one year ago (July 8-14, 2013).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Golf Channel is up 7 percent (101,000 vs. 94,000) from one week earlier and down 5 percent (101,000 vs. 106,000) from the same week one year ago (July 8-14, 2013).
Golf Channel’s coverage of “The 2014 John Deere Classic” tournament drew an average of 403,000 viewers through its four rounds of play — up 19 percent from last year (339,000 viewer four-round average, not counting the early Sunday evening handoff from CBS to Golf Channel on July 14, 2013).
NFL Network Top 10 Programs
| RANK | PROGRAM | DAY | TIME | DUR | HH | VWRS (000) |
|---|---|---|---|---|---|---|
| 1 | TOP 100 PLAYERS OF 2014 | Wed | 10:00PM-11:00PM | 60 | 0.1 | 182 |
| 2 | TOP 100 PLAYERS OF 2014 | Wed | 9:00PM-10:00PM | 60 | 0.1 | 159 |
| 3 | HARD KNOCKS | Tue | 5:00PM- 6:00PM | 60 | 0.1 | 150 |
| 4 | TOP 100 PLAYERS OF 2014RX | Wed | 11:00PM-12:00AM | 60 | 0.1 | 129 |
| 5 | NFL TOTAL ACCESS | Wed | 8:00PM- 9:00PM | 60 | 0.1 | 126 |
| 6 | TOP 100 PLAYERS OF 2014 | Sun | 7:00PM- 8:00PM | 60 | 0.1 | 121 |
| 7 | HARD KNOCKS | Tue | 6:00PM- 7:00PM | 60 | 0.1 | 118 |
| 7 | NFL TOTAL ACCESS | Tue | 8:00PM- 9:00PM | 60 | 0.1 | 118 |
| 9 | TOP 100 PLAYERS OF 2014 | Sun | 11:00PM-12:00AM | 60 | 0.1 | 115 |
| 10 | FOOTBALL LIFE | Mon | 1:00AM- 2:00AM | 60 | 0.0 | 111 |
| 10 | NFL TOTAL ACCESS | Tue | 11:00PM-12:00AM | 60 | 0.1 | 111 |
In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NFL Network is up 21 percent (92,000 vs. 76,000) from one week earlier and down 3 percent (92,000 vs. 95,000) from the same week one year ago (July 8-14, 2013).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NFL Network is up 5 percent (64,000 vs. 61,000) from one week earlier and down 7 percent (64,000 vs. 69,000) from the same week one year ago (July 8-14, 2013).
NBATV Top 10 Programs
| RANK | PROGRAM | DAY | TIME | DUR | HH | VWRS (000) |
|---|---|---|---|---|---|---|
| 1 | NBA SUMMER LEAGUE (LV): Cleveland/Milwaukee | Fri | 8:03PM-10:12PM | 129 | 0.2 | 220 |
| 2 | NBA SUMMER LEAGUE (LV): Toronto/Denver | Sat | 6:09PM- 8:15PM | 126 | 0.1 | 173 |
| 3 | NBA SUMMER LEAGUE (LV): Milwaukee/Phoenix | Sun | 10:00PM-12:00AM | 120 | 0.1 | 159 |
| 4 | NBA SUMMER LEAGUE (LV): Sacramento/San Antonio | Fri | 10:12PM-12:13AM | 121 | 0.1 | 157 |
| 5 | THE STARTERS | Fri | 12:38AM- 1:41AM | 63 | 0.1 | 154 |
| 6 | NBA SUMMER LEAGUE (LV): Sacramento/Charlotte | Sun | 6:00PM- 8:08PM | 128 | 0.1 | 150 |
| 7 | NBA SUMMER LEAGUE (LV): Phoenix/Golden State | Sat | 8:15PM-10:23PM | 128 | 0.1 | 147 |
| 7 | NBA SUMMER LEAGUE (LV): Chicago/Denver | Sun | 8:08PM-10:00PM | 112 | 0.1 | 147 |
| 9 | NBA SUMMER LG LV BONUS | Sat | 10:23PM-10:37PM | 14 | 0.1 | 139 |
| 10 | NBA SUMMER LEAGUE (LV): Portland/New York | Sat | 4:00PM- 6:09PM | 129 | 0.1 | 136 |
| 10 | NBA SUMMER LG LV BONUS | Fri | 12:13AM-12:38AM | 25 | 0.1 | 136 |
In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBA TV is up 78 percent (112,000 vs. 63,000) from one week earlier and up 19 percent (112,000 vs. 94,000) from the same week one year ago (July 8-14, 2013).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBA TV is up 15 percent (60,000 vs. 52,000) from one week earlier and down 5 percent (60,000 vs. 63,000) from the same week one year ago (July 8-14, 2013).
With news of LeBron’s return to Cleveland announced on July 11, it is no surprise the Summer League game of Cleveland/Milwaukee got extra notice later that evening, marking it the week’s most-watched event on the network.
NBA TV’s Atlanta-Washington WNBA game (July 13 at 1 p.m.-3:07 p.m.) averaged 31,000 viewers.
Source: Nielsen Media Research
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