Ed Note: We’re pleased to welcome Douglas Pucci to Awful Announcing, who you might know better as Son of the Bronx. Douglas built an impressive database of public ratings for television networks that were an invaluable resource for those interested in the media world. At AA, he will have the Top 10 programs from each of the sports networks every week, as well as data trends in viewership.

ESPN Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 WORLD CUP SOCCER: Argentina/Netherlands Wed 3:00PM- 6:51PM 231 3.5 5513
2 WORLD CUP SOCCER: Germany/Brazil Tue 3:00PM- 6:06PM 186 3.2 5112
3 SPORTSCENTER EARLY (live) Wed 6:51PM- 7:00PM 9 2.8 4689
4 WORLD CUP SOCCER: Netherlands/Brazil Sat 3:30PM- 6:03PM 153 2.5 4215
5 SPORTSCENTER EARLY (live) Tue 6:06PM- 7:00PM 54 1.7 2678
6 WORLD CUP LIVE (live) Wed 7:00PM- 8:00PM 60 1.2 2020
7 MLB SUNDAY NIGHT: N.Y. Yankees/Baltimore Sun 8:00PM- 9:49PM 109 1.4 2013
8 BASEBALL RAIN DELAY (live) Sun 9:49PM-10:00PM 11 1.1 1630
9 SPORTSCENTER EARLY (live) Sat 6:03PM- 7:00PM 57 1.0 1486
10 SPORTSCENTER AM (live) Fri 1:00PM- 2:00PM 60 1.0 1320

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN is down 5 percent (822,000 vs. 868,000) from one week earlier (when it had aired more World Cup coverage) and up 17 percent (822,000 vs. 704,000) from the same week one year ago (July 8-14, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN is down 37 percent (850,000 vs. 1.347 million) from one week earlier and up 82 percent (850,000 vs. 466,000) from the same week one year ago (July 8-14, 2013).

Note: World Cup entries on the week’s list also include the network’s pre-match coverage at the start of each respective match telecast time window.

Here are the viewership figures of ESPN’s July 11th slate of programs as news broke at 12:17 p.m. ET by Sports Illustrated writer Lee Jenkins about LeBron James heading back to his hometown of Cleveland to return playing for the Cavaliers:

  • “SportsCenter” (ESPN, 11 a.m.): 512,000
  • “SportsCenter” (ESPN, 12:01 p.m.): 880,000
  • “SportsCenter” (ESPN, 1 p.m.): 1.32 million
  • “SportsCenter” (ESPN, 2 p.m.): 1.106 million
  • “SportsCenter” (ESPN, 3 p.m.): 865,000
  • “SportsCenter” (ESPN, 4 p.m.): 732,000
  • “Around the Horn” (ESPN, 5 p.m.): 1.005 million
  • “Pardon the Interruption” (ESPN, 5:30 p.m.): 1.271 million
  • “SportsCenter” (ESPN, 6 p.m.): 988,000
  • “SportsCenter” (ESPN, 7 p.m.): 756,000
  • “SportsCenter” (ESPN, 8 p.m.): 691,000
  • “SportsCenter” (ESPN, 9 p.m.): 497,000
  • “SportsCenter” (ESPN, 10 p.m.): 488,000
  • “SportsCenter” (ESPN, 11 p.m.): 646,000
  • “SportsCenter” (ESPN, 12 a.m.): 684,000

The LeBron James news also gave a small boost to the Sunday morning talkers on July 13, “Outside the Lines” (9 a.m., 0.5 HH rating, 607,000 viewers) and “The Sports Reporters” (9:30 a.m., 0.5 HH rating, 658,000 viewers).

Major League Baseball viewership figures for ESPN:

  • “N.Y. Yankees at Cleveland” (ESPN, July 7 at 7-10:12 p.m.): 742,000
  • “Pittsburgh at St. Louis” (ESPN, July 9 at 8-11:42 p.m.): 1.023 million
  • “Sunday Night Baseball: N.Y. Yankees at Baltimore” (ESPN, July 13 at 8-9:49 p.m.): 2.013 million

ESPN2 Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 NASCAR NATIONWIDE SERIES: New Hampshire (July) Sat 3:30PM- 6:00PM 150 0.9 1347
2 NATIONWIDE SERIES COUNTDOWN (live) Sat 3:12PM- 3:30PM 18 0.5 751
3 SPORTSCENTER WEEKEND-PM (live) Sun 2:00PM- 3:00PM 60 0.3 582
4 NHRA SPORTSMAN SERIES Sat 6:00PM- 7:00PM 60 0.4 549
5 AMATEUR SOFTBALL: USA/Mexico Sat 1:00PM- 3:12PM 132 0.4 524
6 PARDON THE INTERRUPTION Tue 5:30PM- 6:00PM 30 0.4 513
7 AMATEUR SOFTBALL: USA/Taiwan Sat 8:00PM- 9:45PM 105 0.3 472
8 PARDON THE INTERRUPTION Wed 5:30PM- 6:00PM 30 0.3 465
9 MAJOR LEAGUE SOCCER: Seattle/Portland Sun 10:21PM-12:28AM 127 0.3 426
10 SPORTSCENTER EARLY (live) Wed 7:00PM- 7:30PM 30 0.2 421

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN2 is down 44 percent (260,000 vs. 462,000) from one week earlier and up 21 percent (260,000 vs. 215,000) from the same week one year ago (July 8-14, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN2 is down 37 percent (219,000 vs. 345,000) from one week earlier and up 22 percent (219,000 vs. 179,000) from the same week one year ago (July 8-14, 2013).

WNBA viewership figures for ESPN2:

  • “Connecticut at Atlanta” (ESPN2, July 8 at 7-9:04 p.m.): 247,000
  • “Los Angeles at Minnesota” (ESPN2, July 8 at 9:04 p.m.-11:10 p.m.): 276,000
  • “Seattle at Minnesota” (ESPN2, July 13 at 3-5:04 p.m.): 205,000

Additional ESPN2 ratings notes:

  • The per-minute viewer average of golf’s “Women’s British Open” (225,000 viewers) thru its entire four rounds of play (July 10-13) on ESPN2 was down 17 percent from last year’s tournament (Aug. 1-4, 2013: 271,000 viewers).
  • Boxing on July 11th (9-11 p.m.) averaged 389,000 viewers and a 0.3 household rating.
  • The ISKA (International Sports Karate Association) World Championship on July 12th (9-11 p.m.) averaged 285,000 viewers and a 0.2 household rating.

ESPNU Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 AMATEUR SOFTBALL: USA/Japan Fri 9:00PM-11:06PM 126 0.1 137
1 E:60 Sun 10:00PM-10:43PM 43 0.0 137
3 AMATEUR LACROSSE: Australia/U.S. Sat 8:57PM-11:00PM 123 0.0 130
4 COLLEGE FOOTBALL LIVE (live) Thu 5:00PM- 5:30PM 30 0.0 117
5 E:60 Sat 7:57PM- 8:57PM 60 0.0 110
6 STIHL TIMBERSPORTS SERIES Sun 11:00AM-11:30AM 30 0.1 108
7 AMATEUR LACROSSE: Japan/U.S. Sun 7:00PM- 9:02PM 122 0.0 97
8 ESPN ORIGINAL DOCUMENTARY Sun 12:00PM- 2:00PM 120 0.1 84
9 STIHL TIMBERSPORTS SERIES Sun 11:30AM-12:00PM 30 0.1 80
10 HIGH SCHOOL FOOTBALL Thu 8:00PM-11:30PM 210 0.0 78

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPNU is up 75 percent (77,000 vs. 44,000) from one week earlier and up 75 percent (77,000 vs. 44,000) from the same week one year ago (July 8-14, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPNU is down 3 percent (35,000 vs. 36,000) from one week earlier and up 35 percent (35,000 vs. 26,000) from the same week one year ago (July 8-14, 2013).

ESPNEWS Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 SPORTSCENTER AFTERNOON (live) Fri 5:00PM- 6:00PM 60 0.2 266
2 SPORTSCENTER WEEKEND-PM (live) Sat 8:00PM- 8:59PM 59 0.2 247
3 SPORTSCENTER WEEKEND-PM (live) Sat 10:00PM-11:00PM 60 0.2 246
4 SPORTSCENTER PRIME (live) Tue 10:00PM-11:00PM 60 0.1 242
5 SPORTSCENTER AFTERNOON (live) Fri 4:00PM- 5:00PM 60 0.2 241
6 SPORTSCENTER PRIME (live) Thu 9:00PM-10:00PM 60 0.2 239
7 SPORTSCENTER PRIME (live) Thu 7:00PM- 8:00PM 60 0.2 238
8 SPORTSCENTER PRIME (live) Thu 8:00PM- 9:00PM 60 0.2 236
9 SPORTSCENTER PRIME (live) Thu 10:00PM-11:29PM 89 0.2 234
10 SPORTSCENTER PRIME (live) Wed 10:00PM-11:00PM 60 0.2 230

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPNEWS is up 27 percent (191,000 vs. 150,000) from one week earlier and up 93 percent (191,000 vs. 99,000) from the same week one year ago (July 8-14, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPNEWS is down 10 percent (82,000 vs. 91,000) from one week earlier and up 37 percent (82,000 vs. 60,000) from the same week one year ago (July 8-14, 2013).

Here are the viewership figures of ESPNEWS’s July 11th slate of programs as news broke at 12:17 p.m. ET by Sports Illustrated writer Lee Jenkins about LeBron James heading back to his hometown of Cleveland to return playing for the Cavaliers:

  • “First Take” (ESPNEWS, 10 a.m.): 105,000
  • “Mike and Mike in the Morning” (ESPNEWS, 12 p.m.): 87,000
  • “SportsCenter” (ESPNEWS, 12:44 p.m.): 44,000
  • “SVP & Russillo” (ESPNEWS, 1 p.m.): 53,000
  • “SportsCenter” (ESPNEWS, 3 p.m.): 112,000
  • “SportsCenter” (ESPNEWS, 4 p.m.): 241,000
  • “SportsCenter” (ESPNEWS, 5 p.m.): 266,000
  • “Around the Horn” (ESPNEWS, 6 p.m.): 200,000
  • “Pardon the Interruption” (ESPNEWS, 6:30 p.m.): 156,000
  • “SportsCenter” (ESPNEWS, 7 p.m.): 177,000
  • “SportsCenter” (ESPNEWS, 8 p.m.): 215,000
  • “SportsCenter” (ESPNEWS, 9 p.m.): 201,000

Canadian Football League: Ottawa/Edmonton on ESPNEWS Friday, July 11 (10:09 p.m. – 1:00 a.m. ET) drew 119,000 viewers.

Source: Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.

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