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Ratings News and Notes
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The NASCAR Monster Cup Series’ Federated Auto Parts 400 from Richmond on NBCSN drew 2.14 million viewers on Sep. 9, down 21 percent from last year (Sep. 10, 2016: 2.71 million viewers) and down 30 percent from two years ago (Sep. 12, 2015: 3.06 million viewers).
On the day prior (Sep. 8), NASCAR Xfinity Series’ Virginia 529 College Savings 250, also from Richmond on NBCSN (806,000 viewers) also saw declines from each of the prior two years — down 17 percent from last year (Sep. 9, 2016: 970,000 viewers) and down 14 percent from two years ago (Sep. 11, 2015: 933,000 viewers).
FS1’s live coverage of NHRA drag racing’s U.S. Nationals from Indianapolis posted 313,000 viewers on Sep. 4, down 11 percent from last year (Sep. 5, 2016: 351,000 viewers). Compared to its then-more widely seen ESPN telecast from Sep. 7, 2015, it was down 67 percent from two years ago (313,000 viewers vs. 935,000 viewers).
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The premiere week for FS1’s new morning progrsm “First Things First” with hosts Cris Carter and Nick Wright averaged 41,000 viewers from Sep. 5-8. FS1 had averaged 26,000 viewers on weekday early mornings (Monday thru Friday 6:30-9:30 a.m.) with repeat programming from Aug. 7-Sep. 1.
One year ago on FS1 for Sep. 6-9, 2016 for the 6:30-9:30 a.m. period which featured various re-airings that included the 2016 NHRA U.S. Nationals, two World Cup soccer qualifier matches, a UFC: CM Punk special and an episode of the now-defunct “Garbage Time with Katie Nolan,” the network averaged 30,000 viewers.
The Nielsen sample size for FS1’s early morning viewership may be too small for any definitive measurement (also known as, barely “scratch” level), but more notable for the network was its premier studio program “Skip and Shannon: Undisputed” which reached a 9-week high (in part due to the presence of “First Things First”) with an average of 152,000 viewers for Sep. 5-8.
NBCSN Top 40 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBCSN is down 4 percent (469,000 vs. 488,000) from one week earlier and down 17 percent (469,000 vs. 564,000) from the same week one year ago (September 5-11, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBCSN is down 26 percent (152,000 vs. 205,000) from one week earlier and down 23 percent (152,000 vs. 198,000) from the same week one year ago (September 5-11, 2016).
Viewership averages for the following NBCSN programs of the week:
- “Pro Football Talk AM” (Sep. 5-8): 22,000 (10,000 adults 18-49)
- “Dan Patrick Show” (Sep. 5-8): 54,000 (18,000 adults 18-49)
- “NASCAR America” (Sep. 5-7): 98,000 (12,000 adults 18-49)
Premier League: Tottenham vs. Everton (CNBC, Sep. 9 10:00 a.m.-12:00 p.m.): 141,000 viewers (86,000 adults 18-49)
Fox Sports 1 Top 40 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS1 is down 22 percent (264,000 vs. 340,000) from one week earlier and up 2 percent (264,000 vs. 260,000) from the same week one year ago (September 5-11, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS1 is down 43 percent (113,000 vs. 198,000) from one week earlier and down 12 percent (113,000 vs. 128,000) from the same week one year ago (September 5-11, 2016).
Viewership averages for the following FS1 programs of the week:
- “First Things First” (FS1 Sep. 5-8): 41,000 (20,000 adults 18-49)
- “Skip & Shannon: Undisputed” (FS1 Aug. 28-Sep. 1): 147,000 (79,000 adults 18-49)
- “The Herd” (FS1 Sep. 5-8): 113,000 (66,000 adults 18-49)
- “Speak For Yourself” (FS1 Sep. 5-8): 93,000 (39,000 adults 18-49)
- “NASCAR Race Hub” (FS1 Sep. 4-7): 154,000 (36,000 adults 18-49)
- “MLB Whiparound” (FS1 Sep. 4-8): 46,000 (14,000 adults 18-49)
- “TMZ Sports” (FS1 Sep. 4-7 late night): 34,000 (13,000 adults 18-49)
Fox Sports 2 Top 40 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS2 is up 10 percent (45,000 vs. 41,000) from one week earlier and up 88 percent (45,000 vs. 24,000) from the same week one year ago (September 5-11, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS2 is up 25 percent (30,000 vs. 24,000) from one week earlier and up 76 percent (30,000 vs. 17,000) from the same week one year ago (September 5-11, 2016).
Source: Live+Same Day data, Nielsen Media Research
