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Ratings News and Notes
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The week’s top MLB Network telecast for May 1-7 was the New York Yankees’ dramatic 3-2 win over the Chicago Cubs at Wrigley Field in the afternoon of Fri. May 5 (355,000 viewers, 74,000 adults 18-49) represented a 16 percent viewer increase (but a 26 percent decrease among adults 18-49) from the year-ago Friday afternoon game (Nationals-Cubs on May 6, 2016: 306,000 viewers, 100,000 adults 18-49). The game was blacked out on MLB Network in New York and Chicago. Runner-up for the week was the Tue. May 2 prime time showcase of Baltimore-Boston or Toronto-N.Y. Yankees (296,000 viewers), up 24 percent from the year-ago Tuesday night window (Cubs-Pirates or Rangers-Blue Jays on May 3, 2016: 239,000 viewers).
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NBA-TV’s live post-game coverage after each 2017 NBA Playoff game from May 1-7 — led by the post-game of Golden State-Utah Game 3 on May 6 (178,000 viewers) — averaged 53,000 viewers, up 2 percent from the year-ago week (52,000 viewers for May 2-8, 2016).
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Golf Channel’s tournaments coverage from May 4-7:
- PGA Tour: Wells Fargo Championship (May 4-7 afternoons; Golf Channel only): 415,000 viewers (-17 percent from May 5-8, 2016: 501,000 viewers)
- European Tour: GolfSixes (May 6-7 mornings): 101,000 viewers
- Champions Tour: Insperity Invitational (May 5-7 afternoons): 204,000 viewers (+22 percent from May 6-8, 2016: 168,000 viewers)
NBA on TNT
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NBA TV Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBA TV is down -76 percent (43,000 vs. 181,000) from one week earlier and up +23 percent (43,000 vs. 35,000) from the same week one year ago (May 2-8, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBA TV is down -34 percent (46,000 vs. 70,000) from one week earlier and up +18 percent (46,000 vs. 39,000) from the same week one year ago (May 2-8, 2016).
Viewership averages for the following daily NBA-TV programs of the week:
- “The Starters” (May 1-5): 49,000 viewers (27,000 adults 18-49)
- “NBA Gametime Live” (May 1-7): 77,000 viewers (38,000 adults 18-49)
Golf Channel Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Golf Channel is down -33 percent (105,000 vs. 156,000) from one week earlier and down -15 percent (105,000 vs. 123,000) from the same week one year ago (May 2-8, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Golf Channel is down -4 percent (94,000 vs. 98,000) from one week earlier and down -12 percent (94,000 vs. 107,000) from the same week one year ago (May 2-8, 2016).
Viewership averages for the following daily Golf Channel programs of the week:
- “The Morning Drive” (May 1-6 7 a.m.): 18,000 viewers (5,000 adults 18-49)
- “The Morning Drive” (May 1-5 8 a.m.): 27,000 viewers (6,000 adults 18-49)
- “Golf Central” (May 1-3 6 p.m.): 48,000 viewers (9,000 adults 18-49)
MLB Network Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), MLB Network is down -12 percent (158,000 vs. 179,000) from one week earlier and down -17 percent (158,000 vs. 190,000) from the same week one year ago (May 2-8, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), MLB Network is down -2 percent (98,000 vs. 100,000) from one week earlier and down -9 percent (98,000 vs. 108,000) from the same week one year ago (May 2-8, 2016).
Viewership averages for the following MLB Network programs of the week:
- “MLB Central” (May 1-5 10 a.m.): 38,000 (16,000 adults 18-49)
- “High Heat” (May 1-5): 44,000 (12,000 adults 18-49)
- “Rundown” (May 1-4): 49,000 (16,000 adults 18-49)
- “MLB Now” (May 1-3): 55,000 (12,000 adults 18-49)
- “Intentional Talk” (May 1-3 & 5): 72,000 (28,000 adults 18-49)
- “MLB Tonight BP” (May 1 & 3-6): 105,000 (34,000 adults 18-49)
- “MLB Tonight” (May 1-6 prime time): 118,000 (45,000 adults 18-49)
- “Quick Pitch” (May 1-7): 72,000 (26,000 adults 18-49)
NFL Network Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NFL Network is down -90 percent (74,000 vs. 732,000) from one week earlier and up +10 percent (74,000 vs. 67,000) from the same week one year ago (May 2-8, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NFL Network is down -78 percent (64,000 vs. 286,000) from one week earlier and even (64,000 vs. 64,000) from the same week one year ago (May 2-8, 2016).
Viewership averages for the following daily NFL Network programs of the week:
- “Good Morning Football” (May 1-5 7 a.m.): 66,000 (47,000 adults 18-49)
- “NFL Total Access” (May 1-5 7 p.m.): 124,000 (68,000 adults 18-49)
- “NFL Total Access” (Msy 1-6 11 p.m.): 56,000 (30,000 adults 18-49)
Tennis Channel Top 25 (and Select) Programs
Note: Data from May 6-7, 2017 was only available at post time.
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Tennis Channel is down -60 percent (16,000 vs. 40,000) from one week earlier.
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Tennis Channel is down -47 percent (16,000 vs. 30,000) from one week earlier.
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WWE Raw
Monday, May 1, 2017 on USA Network
8-9 p.m.: 1.76 household rating, 2.929 million total viewers and 1.287 million adults 18-49
-2% from 3.003 million total viewers and -4% from 1.337 million adults 18-49 on 4/24/17
-15% from 3.458 million total viewers and -16% from 1.534 million adults 18-49 on 5/02/16
9-10 p.m.: 1.81 household rating, 3.054 million total viewers and 1.363 million adults 18-49
-3% from 3.145 million total viewers and +1% from 1.348 million adults 18-49 on 4/24/17
-12% from 3.457 million total viewers and -13% from 1.572 million adults 18-49 on 5/02/16
10-11:10 p.m.: 1.62 household rating, 2.653 million total viewers and 1.256 million adults 18-49
-8% from 2.885 million total viewers and -4% from 1.292 million adults 18-49 on 4/24/17
-22% from 3.383 million total viewers and -21% from 1.558 million adults 18-49 on 5/02/16
Reruns on NBC Universo
Fri. May 5 8-11 p.m.: 57,000 total viewers (25,000 adults 18-49)
Late Fri. May 5/Early Sat. May 6 12-3 a.m.: 15,000 total viewers (7,000 adults 18-49)
WWE SmackDown
Tuesday, May 2, 2017 on USA
8-10 p.m.: 1.39 household rating, 2.303 million total viewers and 0.961 million adults 18-49
-8% from 2.496 million total viewers and -1% from 0.967 million adults 18-49 on USA 4/25/17
-2% from 2.346 million total viewers and +7% from 0.896 million adults 18-49 on USA 5/05/16
Reruns on NBC Universo
Sat. May 6 10 p.m.-12 a.m.: 19,000 total viewers (6,000 adults 18-49)
Late Sat. May 6/Early Sun. May 7 2-4 a.m.: 5,000 total viewers (4,000 adults 18-49)
Impact Wrestling (Pop, May 4 8:00-10:00 p.m.): 260,000 total viewers (84,000 adults 18-49)
Powernation: Extreme Off Road (Spike, May 7 9:00-9:30 a.m.): 281,000 viewers (102,000 adults 18-49)
Powernation: Engine Power (Spike, May 7 9:30-10:00 a.m.): 280,000 viewers (82,000 adults 18-49)
Powernation: Truck Tech (Spike, May 7 10:00-10:30 a.m.): 413,000 viewers (142,000 adults 18-49)
Powernation: Detroit Muscle (Spike, May 7 10:30-11:00 a.m.): 365,000 viewers (91,000 adults 18-49)
2017 NCAA Beach Volleybsll Championship
Preliminary Rounds (truTV, May 5 3:00-6:15 p.m.): 54,000 viewers (24,000 adults 18-49)
Semifinals (truTV, May 6 3:00-6:15 p.m.): 95,000 viewers (46,000 adults 18-49)
Championship (TBS, May 7 2:00-4:13 p.m.): 260,000 viewers (99,000 adults 18-49)
NWSL Pregame (Lifetime, May 6 3:30-4:00 p.m.): 162,000 viewers (64,000 adults 18-49)
NWSL Soccer: Houston Dash @ Chicago Red Stars (Lifetime, May 6 4:00-6:00 p.m.): 69,000 viewers (30,000 adults 18-49)
E-League: Street Fighter V – Group C (TBS, May 5 10:00 p.m.-12:05 a.m.): 160,000 viewers (112,000 adults 18-49)
Source: Live+Same Day data, Nielsen Media Research
