AUGUSTA, GA – APRIL 04: A Masters flag blows in the breeze during a practice round prior to the start of the 2017 Masters Tournament at Augusta National Golf Club on April 4, 2017 in Augusta, Georgia. (Photo by Andrew Redington/Getty Images)

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Ratings News and Notes

  • Although off by 12 percent in average viewership from the year-ago week, studio coverage of The Masters tournament still allowed for Golf Channel — with an average of 177,000 viewers in total day (6 p.m. to 5:59 a.m.) for Apr. 3-9 — to be ranked as the second most-watched cable sports network of the week, behind only ESPN.
  • Golf Channel reported that the first episode of the Jack Nicklaus retrospective “Jack” from Apr. 9 (0.24 overnight rating) matched 2 of 3 episodes of “Arnie,” which premiered following the 2014 Masters. “Jack” is the highest-rated Golf Films project in 3 years, exceeding 4 other projects in that span (“Payne”, “Arnie & Me”, “Crenshaw: A Walk Through Augusta”, “‘86”).
  • MLB Network carried live game action during the opening week of the 2017 MLB Baseball season for Apr. 4-9. Its coverage averaged 223,000 viewers and 69,000 adults 18-49, down 19 percent and down 31 percent, respectively, from the network’s season-opening week of 2016 (277,000 viewers/100,000 adults 18-49).

NBA on TNT


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NBA TV Top 25 (and Select) Programs


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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBA TV is down -7 percent (190,000 vs. 205,000) from one week earlier and down -48 percent (190,000 vs. 362,000) from the same week one year ago (April 4-10, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBA TV is up +32 percent (87,000 vs. 66,000) from one week earlier and down -20 percent (87,000 vs. 109,000) from the same week one year ago (April 4-10, 2016).

Viewership averages for the following daily NBA-TV programs of the week:

  • “10 Before Tip (live)” (Apr. 4-7): 43,000 viewers (20,000 adults 18-49)
  • “The Starters” (Apr. 4-7): 66,000 viewers (30,000 adults 18-49)
  • “NBA Gametime Live” (Apr. 3-9): 104,000 viewers (44,000 adults 18-49)

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Golf Channel Top 25 (and Select) Programs


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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Golf Channel is up +4 percent (196,000 vs. 188,000) from one week earlier and down -8 percent (196,000 vs. 214,000) from the same week one year ago (April 4-10, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Golf Channel is up +26 percent (177,000 vs. 141,000) from one week earlier and down -12 percent (177,000 vs. 201,000) from the same week one year ago (April 4-10, 2016).

Viewership averages for the following daily Golf Channel programs of the week:

  • “The Morning Drive” (Apr. 3-9 7 a.m.): 59,000 viewers (17,000 adults 18-49)
  • “The Morning Drive” (Apr. 3-5 & 8-9 8 a.m.): 105,000 viewers (33,000 adults 18-49)

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MLB Network Top 25 (and Select) Programs


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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), MLB Network is up +71 percent (219,000 vs. 128,000) from one week earlier and down -4 percent (219,000 vs. 229,000) from the same week one year ago (April 4-10, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), MLB Network is up +53 percent (110,000 vs. 72,000) from one week earlier and down -12 percent (110,000 vs. 125,000) from the same week one year ago (April 4-10, 2016).

Viewership averages for the following MLB Network programs of the week:

  • “MLB Central” (Apr. 3-7 10 a.m.): 51,000 (23,000 adults 18-49)
  • “High Heat” (Apr. 3-4 & 6-7 12 p.m.): 54,000 (19,000 adults 18-49)
  • “Intentional Talk” (Apr. 3-5): 70,000 (29,000 adults 18-49)
  • “MLB Tonight BP” (Apr. 3-6): 119,000 (46,000 adults 18-49)
  • “MLB Tonight” (Apr. 3-8 prime time): 136,000 (56,000 adults 18-49)
  • “Quick Pitch” (Apr. 3-9): 91,000 (42,000 adults 18-49)

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NFL Network Top 25 (and Select) Programs


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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NFL Network is up +8 percent (85,000 vs. 79,000) from one week earlier and up +8 percent (85,000 vs. 79,000) from the same week one year ago (April 4-10, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NFL Network is even (54,000 vs. 54,000) from one week earlier and down -2 percent (54,000 vs. 55,000) from the same week one year ago (April 4-10, 2016).

Viewership averages for the following daily NFL Network programs of the week:

  • “Good Morning Football” (Apr. 3-7 7 a.m.): 46,000 (27,000 adults 18-49)
  • “NFL Total Access” (Apr. 3-7 7 p.m.): 100,000 (57,000 adults 18-49)
  • “NFL Total Access” (Apr. 3-8 11 p.m.): 69,000 (37,000 adults 18-49)

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Tennis Channel Top 25 (and Select) Programs

Note: Data for Friday, Apr. 7 was unavailable at post time.


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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Tennis Channel is down -39 percent (45,000 vs. 74,000) from one week earlier.

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Tennis Channel is down -32 percent (34,000 vs. 74,000) from one week earlier.

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WWE Raw

Monday, April 3, 2017 on USA Network

8-9 p.m.: 2.33 household rating, 3.833 million total viewers and 1.853 million adults 18-49
+18% from 3.257 million total viewers and +23% from 1.501 million adults 18-49 on 3/27/17
-11% from 4.287 million total viewers and -9% from 2.030 million adults 18-49 on 4/04/16

9-10 p.m.: 2.33 household rating, 3.900 million total viewers and 1.881 million adults 18-49
+14% from 3.431 million total viewers and +20% from 1.573 million adults 18-49 on 3/27/17
-7% from 4.178 million total viewers and -5% from 1.979 million adults 18-49 on 4/04/16

10-11:11 p.m.: 2.14 household rating, 3.589 million total viewers and 1.778 million adults 18-49
+12% from 3.202 million total viewers and +22% from 1.483 million adults 18-49 on 3/27/17
-6% from 3.816 million total viewers and -5% from 1.872 million adults 18-49 on 4/04/16

Reruns on NBC Universo

Fri. Apr. 7 8-11 p.m.: 91,000 total viewers (39,000 adults 18-49)
Late Fri. Apr. 7/Early Sat. Apr. 8 12-3 a.m.: 46,000 total viewers (19,000 adults 18-49)

WWE Hall of Fame (USA, Apr. 3 11:11 p.m.-12:11 a.m.) 1.290 million viewers (-23% from Apr. 7, 2016; 583,000 adults 18-49 (-10%)

WWE SmackDown

Tuesday, April 4, 2017 on USA

8-10 p.m.: 1.74 household rating, 2.890 million total viewers and 1.265 million adults 18-49
+7% from 2.701 million total viewers and +15% from 1.100 million adults 18-49 on USA 3/28/17
+18% from 2.444 million total viewers and +40% from 0.903 million adults 18-49 on USA 3/31/16

Reruns on NBC Universo

Sat. Apr. 8 10:30 p.m.-12:30 a.m.: 54,000 total viewers (15,000 adults 18-49)
Late Sat. Apr. 8/Early Sun. Apr. 9 2:30-4:30 a.m.: 24,000 total viewers (9,000 adults 18-49)

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Impact Wrestling (Pop, Apr. 6 8:00-10:00 p.m.): 309,000 total viewers (104,000 adults 18-49)

UConn: March to Madness (HBO, Apr. 5 10:00-10:27 p.m.) 127,000 viewers (65,000 adults 18-49)

Bellator MMA Live: 176 (Spike, Apr. 8 3:00-5:24 p.m.): 438,000 viewers (192,000 adults 18-49)

Bellator Kickboxing: 201 – Torino (Spike, Apr. 8 5:24-7:35 p.m.): 381,000 viewers (177,000 adults 18-49)

Powernation: Extreme Off Road (Spike, Apr. 9 9:00-9:30 a.m.): 318,000 viewers (134,000 adults 18-49)
Powernation: Engine Power (Spike, Apr. 9 9:30-10:00 a.m.): 398,000 viewers (157,000 adults 18-49)
Powernation: Truck Tech (Spike, Apr. 9 10:00-10:30 a.m.): 496,000 viewers (200,000 adults 18-49)
Powernation: Detroit Muscle (Spike, Apr. 9 10:30-11:00 a.m.): 477,000 viewers (192,000 adults 18-49)

E-League: Street Fighter V – Group A (TBS, Apr. 7 10:00 p.m.-midnight): 159,000 viewers (107,000 adults 18-49)

Source: Live+Same Day data, Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.