As we get closer to the Super Bowl, we’ll begin to hear more about the advertisers and commercials that will air during the Big Game on CBS come February 7. But in the meantime, YouTube has launched its AdBlitz channel once again which will house most of the Super Bowl ads.
There are already three videos from KFC and Wix.com offering sneak peeks of their ads and expect more to come as we get closer to the game.
YouTube said viewers watched 840 million minutes of Super Bowl ads in 2015 and that is up 127% from the year before. The Google-owned service says it will also launch Real-Time ads which will allow marketers to run ads throughout YouTube with messages for the Super Bowl.
The AdBlitz channel has been popular as it’s been one-stop shopping for those who want to see the Super Bowl ads ahead of time. Of course, if you don’t want to be “spoiled” ahead of time, you can decide not to visit the site, but judging by how popular the YouTube microsite, it appears that people are clicking on the videos to see what to look for on Super Bowl Sunday.
And it appears those advertisers who put their Super Bowl spots on YouTube’s AdBlitz ahead of time find more interaction with by the day after the game as opposed who didn’t. So perhaps releasing some version of the ad or providing a sneak peek can bring some added buzz throughout the days leading up to and after the Super Bowl.
But there’s not just the ads, but some original content too as YouTube will produce a web series called “How to win GameDay” and some football-related videos.
So Super Bowl advertisers have to make a decision whether to use YouTube as a marketing tool or to go it alone and unveil their ads during the game.
[Broadcasting & Cable/YouTube]
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